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Germany, Italy Lead Europe In Purchases Of Fine Fabric Detergents

February 15, 2012: 03:13 AM EST
Euromonitor research has found that while fine fabric detergent sales in Germany and Italy slid by 2.5 percent  in 2011, spending in those two countries still remains above the Western European average. The main reasons seem to be the high disposable incomes and continued popularity of designer label clothing. Fine fabric detergents accounted for nine percent (Germany) and 11 percent (Italy) of total laundry value spend in 2011. The Western European average is only six percent. Looking to the future, Euromonitor said fine fabric detergent providers should be paying close attention to the market opportunities emerging in rapidly-growing economies like China and India.
Lee Peart, "High Fashion Fuels Fine Fabric Detergent Demand in Germany and Italy", Euromonitor International, February 15, 2012, © Euromonitor International
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