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General Mills Helps Launch Healthy Weight Coalition To Focus On Reducing Obesity

October 6, 2009: 07:33 AM EST
General Mills recently joined retailers, non-government organizations and other food and beverage makers to launch the Healthy Weight Commitment Foundation (HWCF), a multi-year U.S. effort to try to help reduce obesity – especially childhood obesity – by 2015. According to the company, the HWCF will promote ways to help people achieve a healthy weight by balancing calories consumed with calories expended through physical activity. Efforts will focus on three areas where people spend time: the marketplace, the workplace and schools. The company says its own health and wellness strategy targets weight management, heart health, and a healthy, active lifestyle.
"General Mills Joins Unprecedented Coalition to Help Reduce Obesity", WEBWIRE , October 06, 2009, © WebWire
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