General Mills Follows Food-Inside-Food Trend, Launches New Products

General Mills has launched new food products that come stuffed with other foods inside, a trend that both consumers and manufacturers have found to their liking. Recent food-in-food launches include Betty Crocker and its Fun da-middles baking mix, Totino's Pizza Stuffers, and Pillsbury Grands' Biscuit Sandwiches that comes with eggs and sausage stuffed inside a biscuit. General Mills plans to launch similar products that belong to other product categories, such as yogurt, cereal, and snack bars. Most new products fail, underscoring General Mills' ambition to create new ‘platforms’.