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General Mills Debuts New Variety Of Total Cereal With Omega-3s

June 22, 2010: 10:24 AM EST
General Mills is jumping on the omega-3 bandwagon with the introduction of Total Plus Omega-3s cereal, each serving of which provides 100 percent of the daily value of 12 vitamins and minerals along with 10 percent of the daily value of omega-3 ALA (160 milligrams). The cereal is a combination of whole grain flakes, flax clusters and honey-sweetened almonds. The omega-3 ALA in the cereal comes from ground flax. Noting that “omega-3 fatty acids play an important role in helping to maintain a healthy body, the company said that nearly half of adults want to add omega-3s to their diets. The cereal also provides 16 grams of whole grain, along with calcium and vitamin D, in each serving.
General Mills, "General Mills Introduces Total(R) Plus Omega-3s Honey Almond Flax Cereal ", Business Wire, June 22, 2010, © Business Wire
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