General Mills Continues To Make Its Product Line Healthier

General Mills says it has enhanced the health profile of many of its products by adding whole grains, fiber and calcium, and reducing calories, sugar, sodium and trans fats. These healthier products now account for 25 percent of its U.S. retail sales in fiscal 2010, according to the company. Noting that it will continue to “push the envelope on improving the nutrition profile” of its products, the company says it plans to increase vitamins, minerals and fiber; reduce calories, fat, saturated fat, trans fat, sugar or sodium; formulate products to include at least a half serving of whole grain, fruit, vegetables or low or nonfat dairy; and meet FDA guidelines for a product to be considered healthy.