We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Functional Foods Can Help Satisfy Consumer Demand For Disruptive Innovation

November 1, 2010: 07:02 AM EST

Consumers seeking to change their lifestyles are open to disruptive innovation, and functional food is one area that can help. As consumers become more aware of what they are eating and what it does to them, they are looking for products that are simpler, less processed, more natural, and with recognizable ingredients. An example of the sort of product that is gaining interest is Five ice cream from Haagen Dazs, which contains just five recognizable ingredients. Consumers are also demanding more information on a product’s provenance and want to know that their food is free of pesticides, hormones, antibiotics and preservatives. The organic food industry has benefited from these trends, but there remains distrust and uncertainty about organic food claims, and consumers are increasingly demanding locally-sourced food from farms with sustainable, free-range and humane agricultural practices. Globally, this extends to fair-trade or rainforest alliance certification. These trends are being driven partly by the Baby Boomers, as they transition to later life stages and expect products and services targeted at their needs, such as functional foods and beverages. 

Gregory Stephens, RD, "Business Insights: Disruptive Innovation in Functional Foods", Nutraceutical World, November 01, 2010, © Rodman Publishing
North America
United States of America
Comment & Opinion
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.