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French Connection And Dove Set Up Facebook Stores in UK

February 9, 2011: 01:27 AM EST
French Connection and Dove have set up Facebook stores in the UK through which users of the social network can buy their products. French Connection’s Facebook store, to be launched by end of February, will allow users who follow its Facebook page to buy items directly from its news feed. On the other hand, Dove’s Facebook store, to be rolled out globally later this year, has enabled Amazon-powered ecommerce on its Facebook page. French Connection said it will feature its most popular selections and proactively sell its brand to users without spamming them. Dove will let users search and add products to a shopping basket in Facebook and complete the purchase in Amazon.  UK research suggests a small percentage of brands and retailers experimenting with social commerce. A survey by One Iota of brands in the IMRG/Hitwise Top 100 found that while 65% have a fan page, just 4% had integrated shopping functionality. 
Charlotte McEleny , "French Connection and Dove start selling on Facebook", new media age, February 09, 2011, © new media age
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