Forbes Says Whole Foods Market Is A Top Innovator

Forbes magazine has ranked Whole Foods Market the 50th most innovative company in the world. To come up with the rankings, the magazine calculates each company’s income from various businesses, then the net present value of cash flows, to derive a current enterprise value (EV). Forbes says companies with an EV higher than the base value have an “innovation premium” built into their stock price. Whole Foods’s innovation premium is 46.85 percent, putting it at No. 50 out of 100, and the only retail grocer to make the list of 100 companies.