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Facebook Lets Advertisers Use AR To Display Products On News Feed

July 10, 2018: 12:00 AM EST
Facebook has announced plans to allow advertisers to display their products on its Messenger and News Feed platforms using new technologies, including augmented reality. Facebook VP for product marketing for global marketing solutions, Ty Ahmad-Taylor, introduced AR-enabled ads that let consumers virtually try on sunglasses and makeup products. Beauty brand Michael Kors was the first advertiser to try AR ads, which include a “Tap to try it on” option.[Image Credit: © Facebook, Inc.]
Anthony Ha, "Facebook is testing augmented reality ads in the News Feed", Tech Crunch, July 10, 2018, © Oath Tech Network
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