Eyeka Announces Winners Of Laundry Innovation Challenge

Creativity platform eYeka released the top proposals on how to improve laundry innovation ideas it received from participants in a recently concluded innovation competition. Buenos Aires-based designer Javier Páez’s idea for a preventive detergent, which would minimize washing, helped him won the grand prize. French textile designer Cynthia Dubus-Verrier proposed the use of detergent stickers designed for certain stains, while France-based designer Denis Verdier suggested turning washing into a game.