We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Except For Pizza And Movie Tickets, Mobile Phones Not Yet A Force In E-Commerce

September 4, 2009: 05:27 AM EST
Users of Web-enabled mobile devices, reluctant to divulge personal info and credit card data over their phones, are not yet a big market for major e-commerce purchases, according to a new report. That trend is not likely to change soon, partly because brand marketers haven’t yet figured out how to handle mobile-based commerce, given the huge array of phones and operating systems. So, except for buying pizza and movie tickets, mobile shoppers will mainly use their Web-connected devices to gather information: weather reports, sports scores and other news, etc.
Mike Shields , "Shoppers Still Hesitant to Buy via Mobile Devices", Mediaweek, September 04, 2009, © Nielsen Business Media, Inc
Domains
Innovation
Trends
Geographies
Worldwide
North America
United States of America
Categories
Consumers
Market News
Products & Brands
Research, Studies, Advice
Trends
Developed by Yuri Ingultsov Software Lab.