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Evian Kicks Off Popular "Live Young" Campaign for 2011

January 3, 2011: 09:28 AM EST

Evian's 2011 "Live Young" campaign will build on the 2009 campaign based around videos of rapping babies on roller skates that have attracted millions of views in the US and internationally since their launch. This year, Evian will use music videos as well as urban events, and has enlisted the video specialists from Eclectic Method and other musicians to create footage of the culture and sights from Los Angles and Miami. The videos, which will appear on Evian's Facebook page, should encourage fans to "make the most of every moment" and will feature homegrown talent in promotional spots during the months of January and February.

Karlene Lukovitz, "Evian's 'Live Young' Takes Urban Turn For 2011", MediaPost, January 03, 2011, © MediaPost Communications.
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