We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

EA’s Playfish Social Game To Feature P&G Paper Towel Brand

June 30, 2011: 12:08 AM EST
Electronic Arts Inc. announced it is working with Procter and Gamble to feature Bounty paper towel products in EA’s Playfish Restaurant City, a social game in which players create and manage virtual restaurants and use their Facebook friends as waiters and chefs. Under the new collaboration, players will be able to use Bounty products to enhance their Restaurant City gameplay experience and interactions with friends, the company said. The Bounty products will be used in “in fun and relevant ways,” including “product centric in-game challenges.” Acquired by EA in 2009, Playfish is the world’s No. 2 publisher of social games on Facebook with titles like Pet Society, FIFA Superstars and Madden NFL Superstars.
"EA Launches Procter and Gamble’s First Social Gaming Campaign in Playfish Social Game Restaurant City", Press release, Electronic Arts, June 30, 2011, © Electronic Arts
Collaboration & Networks
Examples & Case Studies
Household Care
North America
United States of America
Companies, Organizations
Deals, M&A, JVs, Licensing
Innovation & New Ideas
Market News
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.