DSM Nutritional Products' Fruitflow Scoops Awards And Could Help Save Lives

Fruitflow® is, according to its manufacturer, DSM Nutritional Products, the “first natural, scientifically substantiated solution for the promotion of healthy blood flow”, and the product won Most Innovative Health Ingredient at this year’s Hi Excellence Awards. DSM Nutritional Products also says that Fruitflow is the only ingredient with an approved health claim from the European Food Safety Authority under Article 13.5, which should allow it to market the product with the claim: "Helps maintain normal platelet aggregation, which contributes to healthy blood flow". The company adds that a product with such a claim could help save lives. Along with Fruitflow’s overall award it also won the award in the heart health category, and there were also awards for products in three other categories: digestive health (Danisco’s Grinsted® Fibreline healthier bread technology); nutrition (Innophos’s VersaCal Clear); and sports performance (Chr. Hansen's L. Fermentum PCC probiotic). There was no winner in the weight management category – no entries met the judges’ criteria.