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Despite Paucity Of Info, “Superfruits” Capture Consumer, Food Company, Attention

January 22, 2010: 01:02 AM EST
So-called “superfruits” packed with antioxidants and other purported beneficial ingredients have captured consumer attention, despite the relative lack of information. Scientists have not yet agreed on what constitutes a superfruit, and have not identified all potentially healthy ingredients. One researcher has listed 36 exotic fruits marketed as superfruits, including açaí, pomegranate, mangosteen, goji berry, noni, etc. Food companies are nevertheless offering superfruit products in many different segments, from supplements to foods and personal care, according to this article. But one skeptic says: “There's no evidence that one type of fruit is better for you than any other.”
Steve Myers, "Up, Up and Away with Superfruits", Natural Products Marketplace, January 22, 2010, © Virgo Publishing, LLC.
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