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CPG Ad Market Offers A Big Revenue Opportunity For Amazon.com

April 3, 2012: 02:20 AM EST
Amazon.com has begun to ramp up its online advertising program targeting  consumer packaged goods (CPG) companies in hopes of attracting some of the billions of dollars spent annually on online ads in that sector. According to an Internet market research firm, spending by CPG companies on online ads will double by 2015 to $5 billion. The head of Amazon’s global ad sales called the CPG advertising market a “huge opportunity” in a recent speech, noting that only four percent of its customers purchase CPG products.
Alistair Barr, "Amazon eyes ad dollars in consumer packaged goods", Reuters, April 03, 2012, © Thomson Reuters
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