Cosmania Turns To AI, Machine Learning In Personalized Beauty Shopping Initiative

Dutch beauty online retailer Cosmania now offers customers a more personalized shopping experience through a new digital consultant. It has partnered with Finnish startup Revieve and its Digital Beauty Advisor platform to provide users with personalized skincare advice, skin analysis and product recommendations, using a selfie. Cosmania said the partnership is a response to growing consumer demand for a more interactive, personalized shopping experience. Revieve's technology is just one of many applications trying to replicate the work of in-store consultants by machine-learning and AI. [Image Credit: © COSMANIA BV.]