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Consumers Offered More Exotic Yogurt Varieties In Steadily Growing Market

May 27, 2010: 06:41 PM EST
The variety of yogurts and different cultures available in the market is growing rapidly, contributing to a steady growth in sales. Despite a sluggish 2009, yogurt sales grew 32 percent over the past five years, and topped $4 billion, market researcher Mintel reported. New varieties of yogurt are very different from what Americans are used to. They include Greek-style strained yogurts, drinkable kefir, and nutrient-dense Icelandic yogurts whose tartness can be shocking to consumers used to the sweetness of traditional yogurts. Some of the new yogurts are expensive, thanks to the use of organic milk and other ingredients. Siggi's, for example, comes in seven non-fat flavors and costs $2.50 for a 6-ounce carton. Mainstream brands, even some organic varieties, typically sell for under a buck.
Michelle Locke, "Yogurt lovers getting more choices", MSNBC, May 27, 2010, © msnbc.com
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