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Company’s Functional Beverages Target Health Needs From Morning To Night

April 4, 2011: 06:46 AM EST
Neuro Drinks describes its family of functional beverages as “a full lifestyle” brand that satisfies specific health-related needs throughout the day. Those needs include energy, mental focus, sleep, vitamin D deficiency and others. According to the company, the formulations of each of the eight products are grounded in science overseen by “a scientific group of professionals” who make sure the beverages are both safe and effective. A few of the products make structure function claims, which is legal as long as the container is clearly labeled as a dietary or nutritional supplement. “We follow the regulations,” President Paul Nadel tells Beverage Industry magazine. Each product is “a dietary supplement or nutritional supplement and so we label it accordingly.”
Jessica Jacobsen , "Up Close With… Neuro Drinks ", Beverage Industry, April 04, 2011, © BNP Media
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