Company Launches Entrepreneurial Services For Beverage Start-Ups

Symrise Flavors North America (Laguna Beach, Calif.) announced a range of product development services for U.S. beverage entrepreneurs and emerging drinks brands. The idea behind “Califormulations” is to provide a “single-source partner” to beverage start-ups. The platform bundles rapid prototyping, full beverage formulation development, and access to its array of beverage flavors. Califormulations will give entrepreneurs “access to knowledge, new technologies, purchasing scale and resources not normally available to new and emerging brands," Symrise President Paul Graham said. Symrise, headquartered in Holzminden, Germany, is a global supplier of fragrances, flavorings, cosmetic base materials, and functional ingredients.