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Coming Innovation Wave To Be Led By Corporate Trailblazers

August 30, 2012: 12:00 AM EST
Corporations will play a leading role in the next wave of innovation. Unilever’s development and promotion of its Pureit water-purification system for the emerging markets is an example of this coming trend. Corporations seeking to create their own “21st-century corporate garages” should consider the following issues — employees who will be part of the garage; scope of operation; linking the incubator operations with the rest of the company; creating an environment that promotes innovation; determining the purpose of innovation.
Scott Anthony, "How To Prepare For The 4th Era of Innovation", fastcodesign.com, August 30, 2012, © Mansueto Ventures, LLC.
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