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Coca-Cola Pairs with Illy in RTD Coffee Market

June 6, 2009: 09:11 AM EST
Coca-Cola and Illycafe have formed a joint venture to take on the ready-to-drink coffee market. Named Ilko Coffee International, the ventures forst product, Illy Issimo, is being rolled out slowly to upscale outlets, rather than through Coca-Cola’s distribution system that reaches 20 million retailers every day. Coffee International CEO Vinay Kapoor said, “We’re being very careful and choiceful about how we do it.” The new brew is available in caffe, cappuccino and latte macchiato flavors in single-serv cans. RTD coffees are a growing market, with PepsiCo dominating in the US through a deal with Starbucks.
Joe Guy Collier, "Coke, Illycaffe team up to launch new product", The Atlanta Journal-Constitution, June 06, 2009, © The Atlanta Journal-Constitution
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