We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Coca-Cola Pairs with Illy in RTD Coffee Market

June 6, 2009: 09:11 AM EST
Coca-Cola and Illycafe have formed a joint venture to take on the ready-to-drink coffee market. Named Ilko Coffee International, the ventures forst product, Illy Issimo, is being rolled out slowly to upscale outlets, rather than through Coca-Cola’s distribution system that reaches 20 million retailers every day. Coffee International CEO Vinay Kapoor said, “We’re being very careful and choiceful about how we do it.” The new brew is available in caffe, cappuccino and latte macchiato flavors in single-serv cans. RTD coffees are a growing market, with PepsiCo dominating in the US through a deal with Starbucks.
Joe Guy Collier, "Coke, Illycaffe team up to launch new product", The Atlanta Journal-Constitution, June 06, 2009, © The Atlanta Journal-Constitution
Domains
Innovation
Sectors
Beverages
Geographies
Worldwide
North America
EMEA
United States of America
Europe
Italy
Categories
Companies, Organizations
Deals, M&A, JVs, Licensing
Market News
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.