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Coca-Cola Is Accumulating Mountains Of Data, And It’s Using All Of It

September 18, 2017: 12:00 AM EST
Coca-Cola recognized as early as 2012 that it had amassed a goldmine of data from social media, mobile apps, cloud computing and e-commerce that could be used to support strategic decision-making. Since then, the company has been applying artificial intelligence (AI) to squeeze insights from its big data. For example, Coke applied AI in the development and launch of the new flavor Cherry Sprite. The decision was based on monitoring data collected from new generation self-service soft drink fountains, where customers mix their own drinks. The company saw which flavor combinations were the most popular and created a ready-made, canned beverage to fit the profile. Big data analysis is also being used to modernize vending machines, customize marketing messages, and develop healthful drink options, such as orange juice varieties.
Bernard Marr, "The Amazing Ways Coca Cola Uses Artificial Intelligence (AI) And Big Data To Drive Success", Forbes.com, September 18, 2017, © Forbes.com LLC
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