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Close Attention To Consumer Buying Patterns Could Boost Grocery HBC Sales

June 1, 2010: 04:04 AM EST
The sluggish economy has had a negative impact on grocery store health and beauty care (HBC) sales, as consumers demand more at lower prices. Grocery chains have reacted by cutting back on the variety of HBC products they offer in an effort to boost sales volume in other areas. But experts say stores can lure back shoppers who have turned to retail outlets for HBC products by focusing on consumer-centric marketing: taking a close look at shopper purchase patterns to determine which merchandise and services have the greatest appeal. One such pattern, for example, is the upsurge in private label HBC products. Another is natural HBC. Companies are seeing significant sales growth in natural cough, cold and allergy lines, as well as skincare and feminine hygiene products.
Deena M. Amato-McCoy, " Time to shine", Grocery Headquarters, June 01, 2010, © Grocery Headquarters
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