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Carslberg Says Its Experiment With Beer-Sensing AI And Machine Learning Is Progressing Well

July 26, 2018: 12:00 AM EST
Six months in, Carlsberg’s three-year partnership with Microsoft and its Azure artificial intelligence (AI) platform is making progress. The idea is to use AI and advanced analytics to speed development of new, and hopefully better, beer flavors using high-tech sensors. The head of the Danish brewer’s yeast and fermentation process says the technology can actually differentiate among various pilsners and other lagers. Joch Förster is planning to continue developing the machine learning algorithms to better measure the smell and tastes produced by fermentation. Another goal is simplifying the technology for less tech-savvy brewers. But one observer from the U.K.’s Campaign for Real Ale struck a note of caution: “It would be a shame if this is the first step in a process to replace human instinct in the brewhouse.” 
Richard Speed , "Shouting lager, lager... Carlsberg's beer AI can now tell pilsners apart", The Register, July 26, 2018, © Situation Publishing
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