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Carrefour Trials Proximus Technology For Anonymously Tracking Shoppers' In-Store Movements

July 21, 2014: 12:00 AM EST
Retailer Carrefour plans to test a technology from Proximus designed to determine the locations of shopping carts and baskets being used by shoppers inside its stores. Aimed at collecting data on shoppers’ in-store behavior, the tests will be conducted at three Carrefour stores in Madrid. Proximus’ technology is designed to anonymously track shoppers’ movements through the store and not to identify the shoppers themselves, according to Proximus cofounder and CEO Jorge Garcia Bueno.
Claire Swedberg, "Carrefour to Use Bluetooth Beacons to Track Carts, Baskets", RFID Journal, July 21, 2014, © RFID Journal LLC
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