We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Carrefour Trials Proximus Technology For Anonymously Tracking Shoppers' In-Store Movements

July 21, 2014: 12:00 AM EST
Retailer Carrefour plans to test a technology from Proximus designed to determine the locations of shopping carts and baskets being used by shoppers inside its stores. Aimed at collecting data on shoppers’ in-store behavior, the tests will be conducted at three Carrefour stores in Madrid. Proximus’ technology is designed to anonymously track shoppers’ movements through the store and not to identify the shoppers themselves, according to Proximus cofounder and CEO Jorge Garcia Bueno.
Claire Swedberg, "Carrefour to Use Bluetooth Beacons to Track Carts, Baskets", RFID Journal, July 21, 2014, © RFID Journal LLC
Domains
Innovation
Sectors
Retail
Geographies
Worldwide
EMEA
Europe
Spain
Categories
Companies, Organizations
Innovation & New Ideas
Developed by Yuri Ingultsov Software Lab.