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Bullish Marketing Execs Expect Big Increases In Budgets, Especially For Online Campaigns

March 27, 2012: 11:25 PM EST
Marketing executives optimistic about the economy predict significant increases in spending overall and particularly in online efforts, a survey has found. Marketing budgets are expected to grow by as much as 8.1 percent in the next year, with much of that growth coming from online spending. The survey found that companies planned to earmark 7.4 percent of marketing budgets on social media campaigns in the next 12 months and expect that number to nearly triple in the next five years. Still, the survey found, nearly one in five execs say their companies have not yet integrated social media into marketing strategies.
"Execs Foresee Continued Shift to Digital Marketing", eMarketer, March 27, 2012, © eMarketer Inc.
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