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Breakfast Cereals Market Doing Well, Thanks To New Products, Promotional Spending

January 25, 2010: 07:55 AM EST
Although breakfast cereals haven’t really caught on globally – they are deeply entrenched in more developed markets, especially in the United States, the UK and Australia. The market remains healthy there, where new products are constantly being introduced and brand competition is fierce. A look at new launches recorded on the Innova Database shows that themes found in the rest of the food and drinks market – health, convenience and indulgence – predominate in breakfast cereals as well. Innova researchers say the mature breakfast cereals market continues to perform well because of “ongoing high levels of new product development and promotional expenditure.”
"Cereal Market Showing High Emphasis on Premium Adult Products – Innova Market Insights", Food Ingredients First, January 25, 2010, © Food Ingredients First
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