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Beverage Industry Unveils Calorie Labeling Initiative

February 10, 2010: 07:04 AM EST
By the end of 2012, labels showing calorie content will be placed on the front of soft drink and other beverage containers, according to an initiative by beverage makers, including Coca-Cola and PepsiCo. At the urging of Michelle Obama, the Wall Street Journal reports, labels on drink containers up to 20 ounces will show total calories and multi-serve containers will show calories in a 12-ounce serving. Vending machines and fountain-drink equipment are included in the initiative. In addition, the beverage industry plans to continue cutting the calorie content of beverages by selling smaller portion sizes and more low-calorie drinks.
JOHN KELL, "Pepsi, Coke Support Calorie-Labeling Effort", Wall Street Journal, February 10, 2010, © Dow Jones & Company, Inc.
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