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“Better For You” Becomes The Watchword Of PepsiCo’s New Product R&D

April 4, 2011: 06:57 AM EST
After reorganizing its R&D organization two years ago, PepsiCo has focused on development of products with “better for you” natural and healthy ingredients that nevertheless take into account aroma, flavor, mouthfeel and consumer preference. In addition to its goal of reducing added sugar in products by 2020, the company hopes to create innovative breakthrough products in areas like fruits, vegetables, grains, dairy and functional nutrition. The R&D team is taking more of an internal development approach to new products – though still accepting ideas from vendors – and is exploring  human health, sensory science, packaging and material science, and processing technology in its quest to create high-quality, good tasting products with nutritional benefits.
Jennifer Zegler , "Science for a healthier future ", Beverage Industry, April 04, 2011, © BNP Media
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