Beiersdorf”s Consumer Products Unit To Continue Streamlining Portfolio This Year

At the Beiersdorf AG annual general meeting, Executive Board Chairman Thomas-B. Quaas told shareholders that 2011 – a “very special year” – marks the 100th anniversary of the Nivea brand as well as the launch of a new consumer business strategy, driven mainly by a recent slowdown in growth. 2011 will be another transition year, he said, with further streamlining of the product line and heavy investment in stronger brands. “We expect sales to be on a par with 2010, and that growth in our core areas will offset the effects produced by the streamlining of our product range,” Quaas said. Meanwhile, the tesa business segment, which markets self-adhesive products and systems such as tesafilm, performed well and expects above-average growth.