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Beiersdorf Re-Launches High-Tech Suggestion Box

December 15, 2014: 12:00 AM EST
Cosmetics company Beiersdorf is once again reaching out to suppliers, scientists and others who have innovative ideas, suggestions for new raw materials or advanced technologies. The company has launched a revised, more secure version of its Pearlfinder innovation platform, a collaborative site where registered users – dubbed cooperation partners – can share suggestions and new ideas confidentially. The company says the platform has been in operation for four years, and many new cosmetics ideas have come from other industries. Ingredients for its Nivea Q10 anti-wrinkle product came originally from the food industry. It has also found potential research areas from the paint industry and biotechnology.
"Beiersdorf Strengthens Open Innovation Initiative with Relaunch of Pearlfinder", Beiersdorf , December 15, 2014, © Beiersdorf AG
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