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Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice

September 26, 2018: 12:00 AM EST

Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.[Image Credit: © WOW HOW Ltd]
Simon Pitman, "Wow How incorporates gaming technology into a beauty app",, September 26, 2018, © William Reed Business Media Ltd
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