We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice

September 26, 2018: 12:00 AM EST

Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.[Image Credit: © WOW HOW Ltd]
Simon Pitman, "Wow How incorporates gaming technology into a beauty app", CosmeticsDesign-Europe.com, September 26, 2018, © William Reed Business Media Ltd
Domains
Innovation
Collaboration & Networks
Sectors
Trends
Beauty
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.