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Beauty Companies Rapidly Adopting Eco-Friendly Packaging

April 4, 2012: 03:49 AM EST
Leading beauty brands adhering to principles of sustainability and social responsibility are not only using naturally-sourced ingredients in their products, they have successfully adopted eco-friendly packaging, according to market researcher Euromonitor. The trend is perhaps the most significant innovation in personal care and beauty, and is driven by technological advances in packaging. For example, Procter & Gamble is now using a sugarcane-based bottles for its Pantene’s Pro-V Nature Fusion line and CoverGirl and Max Factor brands. Sugar cane replaces petroleum, and is not only sustainable, it's is cheaper. Euromonitor says sustainability, social responsibility and environmental integrity have become major components of the operations of beauty companies, and will remain so.
Rob Walker, Euromonitor International, "Sustainability Drives Game Changing Innovation in Beauty", GCI Magazine , April 04, 2012, © Allured Business Media
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