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Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets

August 7, 2018: 12:00 AM EST
Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Stravium Intelligence LLP
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