Appconomy Launches Carrefour Mobile Shopping App In China

Appconomy launched the Carrefour Smart Shopper mobile application in China. Appconomy expects the app, which combines an indoor location-sensing technology, a user-friendly social-shopping list, and an advertising system that lets retailers engage with customers, to change how consumers in China do their shopping and how retailers and brands interact with their customers. Currently used at selected Carrefour stores in Shanghai, the app's core functions are social shopping list, navigation guide, and promotional information. It will be rolled out across all of Carrefour's stores in the greater Shanghai area.