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Amazon Entices Brands With Online Space For Selling Their Wares

November 21, 2012: 12:00 AM EST
Amazon launched the Amazon Pages service, which allows companies to create their own pages on Amazon.com as customized online destinations. Amazon.com-branded URLs, dynamic Web designs, and social media links are some of the features of the service, which may help encourage brands and smaller companies to use the service instead of operating their own Web sites. Also, the company launched the Amazon Posts service, which lets companies promote themselves and their products across Amazon and Facebook, and Amazon Analytics, which helps measure the online platform’s performance.
Ingrid Lunden, "Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing", Tech Crunch, November 21, 2012, © AOL Inc.
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