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60/40+ Program Enhances Health And Nutrition Benefits Of Nestlé Products

June 28, 2011: 11:22 AM EST
Nestlé has sold CHF 36.4 billion worth of products covered by its 60/40+ product development and marketing program over the past three years. 60/40+ products are defined as those preferred by 60% or more over its main competing products, using a large sample of consumers, and which also offer additional nutrition benefits. The program underpins Nestlé’s innovation approach and has helped the company reduce harmful or unhealthy ingredients, such as trans fats and saturated fats, sodium and sugar, in its products worldwide, either through launching new products or by renovating existing ones.
Nestle, "Nestlé assesses products worth CHF 36.4 billion to enhance taste and nutritional value", Nestle press release, June 28, 2011, © Nestle
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