24-Hour Cupcake “ATM” Is A Cash Cow For Sprinkles Cupcake Company

Fulfilling a late-night craving for a cupcake is no longer an impossibility, thanks to a technological advance in food vending. The high-tech ATM-like machine developed by California’s Sprinkles Cupcakes accepts credit cards for the purchase of $4.00 packaged, freshly-baked “haute” cupcakes that are instantly dispensed, 24 hours a day. The company’s success with the cupcake ATM -- it may not dispense cash but is definitely a cash cow -- is driving expansion of the technology to its nine locations across the country, including New York, D.C., and Chicago.