2014 Innovations Likely To Influence Beauty Product Development In 2015, Experts Say

Factors, such as product customization, Internet-born brands, Asian trends, drove innovation in the beauty market in 2014 and are likely to play leading roles in product development in 2015. Although already a prevailing trend for the cosmetics industry for the past few years, the customized approach to innovation was even more highlighted in 2014 by product launches by both multinational companies and niche players. UK's niche brand Geneu, which uses DNA testing to help create customized products, is one of the best representatives of this trend. The Internet also gave birth to a new type of beauty brands, such as The Dollar Shave Club, Glossier, and Beautycounter.