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<<10111213141516171819>> Total results:933 References Per Page:

FDA Approval Of Antioxidant-Rich Baobab Expected To Fuel Demand As Food Ingredient

September 28, 2009: 11:40 PM EST
Industry experts believe the U.S. FDA’s letter affirming baobab dried fruit pulp as GRAS (generally recognized as safe) will spur demand for the product among food processors and ingredient makers. Harvested in Africa, baobab is said to be much richer in antioxidants, vitamins and minerals than pomegranates, blueberries, and other fruits. The trade organization PhyloTrade Africa sees the product as an ingredient in fruit drinks, fruit cereal bars, jams, and sauces that will appeal to health-conscious consumers and the general public. The organization says 12 companies have already indicated interest, according to this Prepared Foods report.
"Baobab Approved as U.S. Food Ingredient ", Prepared Foods, September 28, 2009, © BNP Media
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Freeze-Dried Strawberry Powder Lowers Cholesterol Levels In Obese Women – Study

September 28, 2009: 02:36 AM EST
The novel dietary supplement freeze-dried strawberry powder (FSP), which provides a concentrated source of antioxidants and anti-inflammatory agents, seems to lower cholesterol – including the “bad” low-density lipoprotein (LDL) cholesterol – in women with signs of metabolic syndrome such as hypertension and high trigyceride levels. According to the U.S. study in Nutrition Journal, participants aged 39 to 71 years drank two cups of a 25-gram FSP-water mixture daily. After four weeks, total cholesterol levels dropped by five percent, while LDL-cholesterol levels declined six percent. The researchers say their findings warrant larger controlled studies.
Arpita Basu, Marci Wilkinson, Kavitha Penugonda, Brandi Simmons, Nancy M Betts, and Timothy J Lyons , "Freeze-dried strawberry powder improves lipid profile and lipid peroxidation in women with metabolic syndrome: baseline and post intervention effects", Nutrition Journal 2009, September 28, 2009, © BioMed Central Ltd
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Campbell’s Builds On Success Of Natural Soups

September 18, 2009: 11:27 AM EST
With the addition of 12 new varieties to its Select Harvest soup line, Campbell Soup Company (Camden, N.J.) now has 50 all-natural soups that contain lower-sodium sea salt, natural chicken and chicken stock, no MSG, and no artificial flavors. Touting the new line as its most successful soup intro in years, Campbell's says its new marketing campaign features print, television and online ads touting wholesome ingredients, great taste and a simpler label. An exec says the soup line is successful because it offers women consumers “ingredients they would find in their own kitchens.”
"Campbell Builds on Success of Select Harvest® Soups with New 100 Percent Natural Varieties", WEBWIRE , September 18, 2009, © WebWire
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Food Manufacturers Have Time-Saving Resource For Researching Healthy Ingredients

September 16, 2009: 12:48 PM EST
Food, drink, and supplement makers looking for healthy ingredients for their products will have an easier search, thanks to a Danish company’s subscription database of 200 antioxidants, fibers, omega fatty acids, phospholipids, etc. Screened across various benchmarks, the database is searchable by product type, as well as by health categories. A subscription to the database can cost as much as US$3,300, and there are no customers yet, but Bio2com believes it’s only a matter of time: "We have a lot of data … which can save companies a lot of time and resources," says a company exec.
"Danes debut healthy ingredients database", 21food.com , September 16, 2009, © Food & Beverage Online
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Funktional’s “Red Stuff” Pitched As Hybrid Energy and Appetite Control Beverage

September 15, 2009: 11:41 AM EST
Texas-based Funktional Beverages, which a year ago introduced a purple-colored relaxation/anti-anxiety drink, has unveiled a red-colored hybrid that promises to suppress the appetite, while boosting energy and metabolism. According to the company, Red Stuff contains a unique fiber that expands 200 times its normal size when it hits the stomach, inducing a feeling of fullness that controls the appetite. The drink also contains vitamins, L-theanine, and “other ingredients,” the company says, adding that the fiber, dubbed LuraLean, has been clinically tested, tolerates high temperatures and is all natural.
"Funktional Beverages, Inc. Creates a Weight Management Sports Drink", PR Newswire, September 15, 2009, © PR Newswire Association LLC
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Food Processors Face Major Challenges As Demands For Lower Sodium Foods Grow

September 14, 2009: 12:51 PM EST
Feeling pressure from both sides – nutritionists urging lower, healthier levels of sodium in processed foods and consumers who crave it (the average American consumers nearly 50% more than the 2005 recommended level) – U.S. food processors are trying to find a solution that keeps everyone happy. But it’s not an easy task: simply eliminating salt doesn’t work, and there isn’t one all-purpose substitute for salt. Morton Salt has been working to lower sodium content for over 30 years, with limited results. Sea salt and other formulas are functional in one manufacturing application, but not others. Some are expensive or don’t taste good. Ultimately, some observers say, a solution may have to be worked out among processors, the government, and consumers.
Diane Toops, "Demonizing Salt: America’s Assault on Salt", Food Processing, September 14, 2009, © Food Processing
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ZICO Sees Investor Interest A Sign That Its Coconut Water Is On Right Track

September 14, 2009: 12:30 PM EST
The California maker of a coconut-water sports drink says the recent $15 million investment from a group that includes Coca-Cola “validates the broad potential” of its product, which has gained favor among runners, cyclists, etc. ZICO Beverages plans to use the cash to introduce the electrolyte-rich drink to a wider consumer audience. According to this Beverage World report, the Venturing and Emerging Brands unit of Coca-Cola will provide brand building expertise as ZICO Pure Premium Coconut Water seeks to push beyond its current marketing base of major grocery and natural foods stores, gyms, yoga studios, and online.
"Coca-Cola Among Companies to Invest $15M in ZICO Beverages", Beverage World, September 14, 2009, © Beverage World Publications Group
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P&G's Febreze Gets US Trademark Status

September 8, 2009: 05:43 AM EST
Procter & Gamble's Febreze has been awarded trademark status by the US Patent and Trademark Office. The application, # 77323866, was filed on November 7, 2007 while the registration number is 3670114. The description is "laundry preparations, namely, liquid laundry additive for freshening laundry; fabric refreshing sprays, namely, scented fabric refresher sprays, Liquid laundry sanitizer; odor-eliminating and deodorizing preparations for sports equipment, clothing and athletic apparel, footwear, gloves and headgear, namely, sprays and disposable sheets, impregnated with odor-eliminating and deodorizing preparations, for use in refillable plastic containers".
"USPTO Issues Trademark FEBREZE to The Procter & Gamble for Laundry Preparations, Deodorizing Preparations ", US Fed News, September 08, 2009, via Lexis Nexis, © Federal News Service, Inc.
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P&G Boosts Spending To Raise E-Commerce Profile, Online Sales

September 7, 2009: 04:46 AM EST
Procter & Gamble is boosting its spending on digital retail sales and brand marketing in hopes of growing its e-commerce business from $500 million to $4 billion a year. Besides digital ads like search and video, the online strategy encompasses selling on its own Web sites, which include high-volume targets like Pampers.com, as well as on Amazon.com and Walmart.com. Newly installed global team leader for digital business Lucas Watson hopes to take advantage of the fact that Nielsen has forecast e-commerce sales of consumer packaged goods to grow as much as 25% a year.
Jack Neff, "Beyond Online Ads: P&G Sets $4 Billion E-Commerce Goal", Advertising Age, September 07, 2009, © Crain Communications
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P&G Tries Novel Ad Approach To Sway Hispanics From Competitor’s Fabric Softener

September 7, 2009: 04:45 AM EST
It’s certainly a risky approach: showing a Hispanic male admiring the fresh aroma of another guy’s dirty underwear. But if it doesn’t end up being a turn-off, it might attract Hispanic shoppers away from Colgate-Palmolive’s fabric softener brand to Procter & Gamble’s Downy. According to the Hispanic agency responsible for the creative, a pleasing fragrance is the key factor in many such Hispanic purchasing decisions. Hispanic immigrants tend to be more familiar with the C-G brand Suavitel, so P&G was persuaded that an eye-catching new ad would raise the level of awareness for Downy.
Laurel Wentz, "Hispanic Agency Persuades P&G to Film Dirtier Ad", Advertising Age, September 07, 2009, © Crain Communications
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Marketers Of Body Wash Wooing Men With Multifunction Products

September 7, 2009: 03:46 AM EST
It’s been a tough challenge for marketers of body wash: how to woo men away from their handy, reliable, and masculine bar soap. But Nivea thinks it has the answer in the form of a multifunction body wash that can be used as a shampoo and a shaving gel. According to the company, convenience is the key attraction of multifunction formulas for men, many of whom like to shave in the shower. The next big marketing hurdle is convincing guys to use the dainty “pouf,” a nylon webbing sponge that uses twice as much liquid soap as the hands.
Andrew Adam Newman, "Adding a Masculine Edge to Body Wash", The New York Times, September 07, 2009, © The New York Times Company
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Innovation, Optimism Are Key Characteristics Of Successful Entrepreneurs

September 5, 2009: 04:48 AM EST
Starting out as a failed supplier of aluminum toothpaste tubes, and finally succeeding as a toothpaste manufacturer and much more, Cecilio K. Pedro’s career in the Philippines is a model for entrepreneurs. He advises those just starting out in a new business that periods of crisis offer the greatest opportunities. If an entrepreneur remains optimistic, builds through innovation, expands into new product lines, and delivers quality products, he has a greater chance of success. Another trait that marks his companies is social responsibility: a focus on hiring the hearing-impaired exemplifies his determination to give back to the community.
"Worst of times, best of ideas", Philippine Daily Inquirer, September 05, 2009, © INQUIRER.net, An INQUIRER Company
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Will Crowd-Sourcing Provide The Fresh Ad Ideas Peperami’s Ad Agency Could Not?

September 4, 2009: 04:52 AM EST
Looking for a different advertising approach for its Peperami snack food brand, Unilever canned advertising agency Lowe after 15 years and turned to crowd-sourcing, in which a company asks the general public to submit ideas for a new TV ad. Unilever is willing to pay $10,000 to the winner of the competition. At that price it’s a cost-saving scheme for sure, but the creative community is wondering how a company could so easily ditch the agency that created the campaign that originally defined the brand in the public’s mind.
"Close-Up: Should Peperami go crowd-sourcing? ", Campaign, September 04, 2009, © Haymarket Media
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Except For Pizza And Movie Tickets, Mobile Phones Not Yet A Force In E-Commerce

September 4, 2009: 05:27 AM EST
Users of Web-enabled mobile devices, reluctant to divulge personal info and credit card data over their phones, are not yet a big market for major e-commerce purchases, according to a new report. That trend is not likely to change soon, partly because brand marketers haven’t yet figured out how to handle mobile-based commerce, given the huge array of phones and operating systems. So, except for buying pizza and movie tickets, mobile shoppers will mainly use their Web-connected devices to gather information: weather reports, sports scores and other news, etc.
Mike Shields , "Shoppers Still Hesitant to Buy via Mobile Devices", Mediaweek, September 04, 2009, © Nielsen Business Media, Inc
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Scientist’s Work Advances Potential Of Cotton Seeds As Major Source Of Food Protein

September 4, 2009: 10:36 AM EST
A Texas biotechnologist has solved a key problem blocking the use of cotton seeds as a source of food protein. He was able to engineer the cotton to reduce a toxic substance known as gossypol to levels tolerable for human consumption, yet high enough elsewhere in the plant to ward off pests and disease. For every pound of fiber, cotton produces about 1.6 pounds of seed, which is about 22 percent protein. "The entire cotton industry has a vested interest in expanding the uses of the cotton plant," said an exec from Cotton, Inc., a funder of the research.
Kathleen Phillips, "Safe seed - Researchers yielding good results on food cotton in field", EurekAlert, September 04, 2009, via EurekAlert
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“Positive Is Back” Is Theme Of Carrefour’s Campaign To Become The Favorite In France

September 4, 2009: 05:04 AM EST
French Carrefour is pitching a new image to consumers, one that conveys a commitment to improving the lives of customers who, according to the company, want simple, accessible solutions. The solutions Carrefour promises to provide include high quality discount products, easier shopping, accessible organic goods, new technologies, and eco-friendly products. “We are more determined than ever to provide our customers with concrete and innovative solutions to improve their quality of life," says an executive at Carrefour, whose overriding goal is to become “France’s favorite retailer.”
"Carrefour is back", International Supermarket News , September 04, 2009, © International Supermarket News
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P&G’s Product Research Roots Dig Deeply Into North East UK

September 3, 2009: 03:34 AM EST
Tiny Longbenton in the North East of England, with a population somewhere under 10,000, has become a critical – and apparently recession-proof – research & development center for Procter & Gamble. The Newcastle Technical Centre (NTC), with 320 staffers, focuses mainly on developing new products in the laundry and dish washing powders space. Companies often trim R&D to cut expenses during hard economic times. But not P&G. Despite the global slump, P&G has no plans to scale back at the NTC. “P&G … prides itself on not making knee-jerk reactions on cutting R&D,” says the NTC site leader.
Karen Dent, "From soap in the city to consumer products leader", nebusiness, September 03, 2009, © ncjMedia Limited
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Novel Bacteria Strain Gives Blueberry Juice Obesity Fighting Powers In Mouse Study

September 3, 2009: 12:41 AM EST
Blueberry juice “biotransformed” with a newly-developed strain of blueberry skin bacteria reduced the glycemic index of mice by as much as 35 percent, according to a Canadian university study. Researchers said the mice, who were genetically modeled for obesity, insulin resistance, diabetes, and hypertension, ate less and lost weight after ingesting the juice. The new strain of bacteria, Serratia vaccinii, increases the fruit's antioxidant effects, the scientists said, adding that the findings “may result in the discovery of promising new antiobesity and antidiabetic molecules.”
"Fighting Fat And Diabetes With Biotransformed Blueberry Juice", Medical News, September 03, 2009, © MediLexicon International Ltd
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Use Telepresence Technologies To Tap Into Your Workforce IP

September 2, 2009: 03:44 AM EST
A company’s workforce is a vast reservoir of product research and development ideas: a living, breathing form of intellectual property. The problem is how to tap into that reservoir, to gather and share the ideas. For the past few years, companies like Procter & Gamble and Cisco Systems have employed high-def videoconferencing and instant messaging over integrated voice, video, and data networks, so-called “telepresence” technologies. These money-saving technologies have made it easier for people to share insights and ideas. “The videos and collaboration tools help Cisco create a great sense of community within the ranks,” says one exec.
Matt Hamblen, "Firms use collaboration tools to tap the ultimate IP -- worker ideas", Computer World, September 02, 2009, © Computerworld Inc.
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U.K. Grocery Giant Hopes Weather Forecasting Software Will Prevent Food Waste

September 1, 2009: 04:01 AM EST
Using in-house weather-forecasting software based on three years’ worth of U.K. data, grocery chain Tesco hopes to better adjust its product inventory to coincide with weather patterns – saving money and not wasting food. If successful, the software would help avoid situations where cold weather dampens purchases of barbecue meat and rising temperatures depress sales of cold-weather puddings. So far, it seems to be working, a Tesco exec says. “The system successfully predicted temperature drops during July that led to a major increase in demand for soup.”
Julia Werdigier, "Tesco, British Grocer, Uses Weather to Predict Sales", New York Times, September 01, 2009, © The New York Times Company
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Twitter, Facebook Help Retailers Listen To Their Customers, Boost Store Sales

September 1, 2009: 03:47 AM EST
Online retail sales still represent only a small proportion of retail sales but retailers would be making a big mistake if they don't make full use of the Internet, especially consumer-generated media (CGM) such as online social meeting places where consumers spend a lot of time exchanging opinions and information about products. CGM sites like Twitter and Facebook are good places to engage and respond to customers, nurture brand credibility, improve customer service, and draw people into stores. In a piece geared to helping retailers tap social media, Nielsen stresses the need to time with customers online, to listen and engage them through encouraging conversations.
Maya Swedowsky, "A Social Media 'How To' for Retailers", The Nielsen Company, September 01, 2009, © The Nielsen Company
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Web Sites Need To Engage Retail Shoppers Before They Leave Home

September 1, 2009: 02:09 AM EST
Retailers who want to draw shoppers into their stores should take a lesson from companies like Wal-Mart that have used their Web sites to engage consumers in the shopping experience before they even leave the house. Product brands can take advantage of the fact that the Wal-Mart site is packed with videos, interactivity, downloads, links back to brand Web sites, free samples, and sponsored content. It’s all easily accessible from the Wal-Mart homepage, where the prominently displayed link “In Stores Now” draws shoppers first to the special offers and then to the store itself.
Greg Murtagh, "Shopper Marketing Online", Hub Magazine , September 01, 2009, © Marketing Hub
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Lack Of The Human Touch Often Affects U.S. Internet Purchasing

September 1, 2009: 04:05 AM EST
Americans are shopping and buying on the Internet, but would probably buy even more if live human help was more available. The problem seems especially critical in more complicated online purchases, such as insurance, automobiles, and real estate, and less so in simpler online purchases of books and music. Nevertheless, nearly four out of five Internet buyers in the last six months, no matter what they bought, said they would like to have had some help from a live human being. Half of shoppers who said they could not obtain human assistance online decided not to buy.
"Online Shoppers Want Human Helping Hand", eMarketer, September 01, 2009, © eMarketer Inc
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Burt’s Bees: Using New Social Media To Advance A “Caring” Product Line

September 1, 2009: 01:31 AM EST
Natural personal care products company Burt’s Bees has never been aggressive in its advertising, preferring not to “push” products with TV or newspaper ads. Instead, it educates like-valued consumers at the point of sale and on the Web site, a form of “pull” marketing that reflects a “culture of caring,” according to the author of this case study. So Twitter and Facebook, the new social media – and especially their “openness, dialogue, creativity, the sense of caring” – fit perfectly. And if company growth – 18% last year – is any measure, it’s working very well indeed.
Dori Molitor, "Burt’s Buzz", Hub Magazine, September 01, 2009, © Marketing Hub
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For Company Innovation To Succeed, Build It Into The Structure

September 1, 2009: 04:15 AM EST
Successful innovation is difficult, even futile, for some large companies because they try to graft new processes onto existing, albeit thriving, methodologies, according to innovation expert Jeffrey Phillips. In effect, innovative practices conflict with the routine ways of getting the job done. But there are firms that innovate well, including personal-care giant Procter & Gamble, which now splits R&D activity between internal and external idea generators. Phillips argues that innovation shouldn’t be layered over the ongoing operations of a company, but should be incorporated into the structure at every level.
Jeffrey Phillips, "Design Driven Innovation ", Business Strategy Innovation, September 01, 2009, © Business Strategy
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Unilever Links Sustainability Initiative With Coupon Marketing

September 1, 2009: 02:04 AM EST
Front-of-store recycling machines in grocery stores on the U.S. east and west coasts are being tested as a coupon distribution vehicle for soap packs in a program that uniquely couples a green initiative with a promotional campaign. When shoppers deposit recyclable beverage containers in a Tomra of North America “reverse vending” machine as they enter the store, coupons for Unilever’s Lever 2000 soap packs are printed out. The idea is to award the coupons just as consumers begin their shopping experience. “We expect to see strong conversion from this program," said a Unilever marketing exec.
"Unilever, Tomra Launch Front-of-Store Promotion That Makes Use of Recycling Machines as Advertising and Couponing Vehicles", PR Web, September 01, 2009, © Vocus PRW Holdings, LLC.
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Philips Targets U.S. Kids With Sonic Toothbrush

August 27, 2009: 04:02 AM EST
An effective toothbrush that also gets American kids involved in their tooth brushing experience is the strategy behind the recently unveiled Philips Sonicare For Kids toothbrush. According to Philips, U.S. kids aged 4–10 years miss a lot of school because of dental problems. To help solve that, Philips designed a sonic toothbrush that features two power modes, an ergonomic handle, musical tones that signal when to move to another area of the mouth, and front panels that kids can change themselves. And, at $69.99 SRP, it does a good job of preventing plaque formation, according to the company.
"Keep Oral Health in Check This School Year With the New Philips Sonicare for Kids Power Toothbrush", PR Newswire, August 27, 2009, © PR Newswire
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Action Of Prebiotic Sugar May Spawn New Probiotic Products

August 21, 2009: 08:25 AM EST
A new generation of pre- and probiotic products may be in the offing, now that scientists have discovered that genetically modified bacteria can be activated by a prebiotic sugar. Treating Bacteroides ovatus with a natural tree bark sugar known as xylan stimulates production of proteins that activate the intestinal immune system. That procedure turned out to be an effective treatment for colitis in test animals. “This is the first time that anyone has been able to control a therapeutic protein in a living system using something that can be eaten,” said a lead researcher.
Stephen Daniells, "Could GM offer the next generation of probiotics?", Food Navigator, August 21, 2009, © Decision News Media SAS
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Will Tastier High-Fiber Foods Break Down Consumer Resistance?

August 19, 2009: 08:03 PM EST
Consumers traditionally have been resistant to bland high-fiber foods, despite evidence of fiber’s many nutritional benefits. Now food makers are tackling that resistance by adding fiber to a wider array of good-tasting, good-for-you foods, including yogurt, snack bars, and soups. They’re using better grinding technology, improved ways of cooking, and new types of fiber, all of which combat the “cardboard” taste and texture reputation that keeps consumption of fiber among Americans to half the recommended daily intake.
Ilan Brat , "High-Fiber Foods May Be Easier to Stomach This Time Around ", Wall Street Journal, August 19, 2009, © Dow Jones & Company, Inc
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Cavity Protection May Be Easier With Antimicrobial Mouthwash

August 18, 2009: 03:46 PM EST
Tooth-binding particles called micelles formulated into mouth rinses could protect teeth from cavities because they stick to tooth surfaces and gradually release encapsulated antimicrobials, according to researchers in Florida writing in Antimicrobial Agents and Chemotherapy. A mouthwash could simplify application of micelles and make it easy for people to keep their teeth clean and healthy. In the study, tooth-binding micelles were encapsulated with an antimicrobial effective against the cavity-causing bacterium Streptococcus mutans UA159. The micelles were able to inhibit S. mutans better than untreated micel. “Simple application, cultural acceptance, and improved patient compliance” would be the main benefits, researchers said.
F. Chen, X.M. Liu, et al., "Tooth-binding micelles for dental carries prevention", Antimicrobial Agents and Chemotherapy, August 18, 2009, © American Society for Microbiology
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Smart Coca-Cola Machine Mixes, Dispenses, Reports Data Back To HQ

August 17, 2009: 02:48 AM EST
Southern California is the testing ground for a new Coca-Cola beverage dispenser that mixes up to a hundred different drinks on demand and then relays purchasing details back to marketing headquarters. The new machine, dubbed “Coca-Cola Freestyle,” uses special computer chips to power radio frequency identification (RFID) technology that forms the heart of the system. Freestyle’s technical wizardry allows real-time testing of new flavors and vitamin combinations. The company hoped to have as many as 75 Freestyles in operation in California by October, with marketing supported by Twitter and Facebook pages.
Laurie Sullivan, "Coca-Cola 'Freestyles' A Smarter Soda Machine", Washington Post, August 17, 2009, © MediaPost Communications
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Coca-Cola Pairs with Illy in RTD Coffee Market

June 6, 2009: 09:11 AM EST
Coca-Cola and Illycafe have formed a joint venture to take on the ready-to-drink coffee market. Named Ilko Coffee International, the ventures forst product, Illy Issimo, is being rolled out slowly to upscale outlets, rather than through Coca-Cola’s distribution system that reaches 20 million retailers every day. Coffee International CEO Vinay Kapoor said, “We’re being very careful and choiceful about how we do it.” The new brew is available in caffe, cappuccino and latte macchiato flavors in single-serv cans. RTD coffees are a growing market, with PepsiCo dominating in the US through a deal with Starbucks.
Joe Guy Collier, "Coke, Illycaffe team up to launch new product", The Atlanta Journal-Constitution, June 06, 2009, © The Atlanta Journal-Constitution
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American Academy of Environmental Medicine Warns Against GMO Foods

May 8, 2009: 05:14 AM EST
In a review of studies, The American Academy of Environmental Medicine (AAEM) finds a range of concerns and warns against the possible dangers of using genetically modified organisms (GMOs). For example, lab studies conducted on animals show a very high mortality rate for those fed with GM soy and GM cottonseed compared to the control subjects fed with natural foods. AAEM finds that “…it is biologically plausible for Genetically Modified Foods to cause adverse health effects in humans” and is advising physicians to educate their patients about possible risks. AAEM is also calling for, amongst other things, a moratorium on GM foods.
"Genetically Modified Foods", American Academy of Environmental Medicine Website, May 08, 2009, © American Academy of Environmental Medicine
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