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Developers Of New Food Spoilage Sensor Technology Seek Development Funding

March 8, 2019: 12:00 AM EST
A new technology that will “smell' when fruit or vegetables are deteriorating is in the works in the U.K. and, once some technical bugs are dealt with, could someday save tons of food waste. The quick and cost-effective quality assessment system would apply a technique commonly used in space science to allow food suppliers to pinpoint the peak condition of produce. The researchers have identified the unique molecular markers given off by rocket (arugula) leaves before they spoil, and want to see if the technique can be applied to other produce. The big challenge, however, is to take the complex technology and apply it to a cost-effective platform so that it can be used at different points in the supply chain, from production through to retail, the researchers said. They have a working prototype but now need funding to conduct the production design and develop an affordable device.[Image Credit: © RitaE from Pixabay]
"Using Space Know-How to 'Sniff' Out Salad Quality", Science and Technology Facilities Council (U.K.), March 08, 2019, © UK Research and Innovation and Science and Technology Facilities Council
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Olay Presents A Range Of Beauty Tech At CES 2019

January 9, 2019: 12:00 AM EST
Procter & Gamble’s Olay brand has unveiled a range of innovations at CES 2019, including three updates to its Olay Skin Advisor platform. It is also debuting Olay Labs, a service for personalized software and beauty regimens, and the Olay FaceNavi Smart Wand for diagnostic skin applications. The three Skin Advisor updates, currently rolling out in the US, are: Olay Future You Simulation, for visualizing how the user’s skin and face might look in the future under different assumptions; Olay Whips Simulator, to virtually try on products from the Whips line; and Skin Decoder, a camera attachment for a phone that provides a high-resolution image for diagnosing and tracking skin over time. Olay Labs combines machine learning and human expertise to develop a four-week regime, and the Smart Wand uses electromagnetic technology to send data on the skin to an app, which assesses appropriate ingredients to use on the user’s skin.[Image Credit: © Procter & Gamble]
Camilla Rydzek, "Olay launches series of personalized beauty tech innovations at CES 2019", The Current Daily, January 09, 2019, © TheCurrent
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Neutrogena To Showcase MaskID™ At CES 2019

January 4, 2019: 12:00 AM EST
Neutrogena is using the Consumer Electronics Showcase (CES) to debut the Neutrogena MaskiD™, a new personalized skincare solution using a 3D-printed sheet mask. The user takes a selfie on a smartphone with a 3D camera to generate a 3D map of the face. Personalized data in the Neutrogena Skin 360™ system assesses the skin care needs and what ingredients would be best. Finally, the ingredients are printed onto the customized mask using a proprietary 3D-printing system in the areas where they are needed most. It will be sold exclusively on Neutrogena.com in the US later this year. [Image Credit: © Johnson & Johnson Services, Inc.]
"Neutrogena® Introduces Neutrogena MaskiD™, a Personalized 3D Printed Sheet Mask", PRNewswire , January 04, 2019, © PR Newswire Association LLC
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App-Driven SnackBot Matriculates At California University

January 3, 2019: 12:00 AM EST
PepsiCo has introduced the first snack delivery robots in the U.S. that provide “great-tasting, healthier snacks and beverages” to college students. The new all-wheel drive “snackbots,” with a 20-mile range on a single charge, arrived at the University of the Pacific (Stockton, Calif.) stocked with snacks and beverages from PepsiCo’s Hello Goodness line, including Smartfood Delight, Baked Lay's, SunChips, Pure Leaf Tea, bubly, LIFEWTR, and Starbucks Cold Brew. The Hello Goodness vending platform, including the snackbot, will be available at 50,000 touchpoints by the end of the year, according to PepsiCo. Users at University of the Pacific can order food and drinks from 9 a.m. to 5 p.m., via the snackbot app, to be delivered to more than 50 designated spots across the 175-acre campus.[Image Credit: © Robby Technologies Inc]
"PepsiCo's Hello Goodness snackbot is Off to College", PR Newswire, January 03, 2019, © PR Newswire Association LLC
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Look Out For The Latest Innovations From Perfect Corp. At CES 2019

December 13, 2018: 12:00 AM EST
YouCam Makeup’s parent company, Perfect Corp., will showcase its full suite of artificial intelligence and augmented reality beauty tech, or “Beauty 3.0”, at January’s Consumer Electronics Show. It will include AI-based solutions for product recommendations based on preferences; a skin shade finder for foundation; and a skin diagnostic and monitoring tool. There will also be demos of new developments in virtual makeup, ombré hair color makeovers, and beauty advisor video consultations on demand. The company will also host a beauty tech keynote and panel session, including CEO and founder Alice Chang. [Image Credit: © Perfect Corp]
"YouCam Showcases ‘Beauty 3.0’ AI & AR Tech Innovations for Next-gen Personalized Experiences at CES 2019", Business Wire, December 13, 2018, © Business Wire, Inc.
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New Beauty App Connects Customers And Top Stylists For Home And Workplace Appointments

December 10, 2018: 12:00 AM EST

Salon iQ, a salon booking system, is partnering with bgX for the London launch of the new bgX app, aimed at arranging for top salon stylists to visit customers’ homes or workplaces, in association with Uber. bgX says it’s the first beauty tech company globally to offer an 'on demand' automated platform for customers and top stylists to connect. [Image Credit: © BG Technologies DMCC]
"Best in Beauty Tech Combine Forces - Beauty Services App bgX Confirms Partnership With Salon iQ", PR Newswire , December 10, 2018, © PR Newswire Europe Limited
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Coty Launches At-Home Color Action For Google Home

December 8, 2018: 12:00 AM EST

Coty has launched ‘Clairol Color Expert’, which it claims is the first hair color at-home Action for Google Assistant on Google Home. It can guide users throughout the hair coloring process, from identifying the best shade through applying and reapplying the color. Previous beauty tech from Coty includes a collaboration with Holition for a blended reality Magic Mirror at the Bourjois outlet in Paris. The latest innovation was built by Coty’s in-house digital agency, and Voice tech developer Voxly Digital.[Image Credit: © Coty Inc.]
Muchaneta Kapfunde, "Beauty Tech Recruits Voice In Coty x Google Home Collab", Fashnerd, December 08, 2018, © The 10Napel Group
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Meitu And Secoo Team Up To Grow The Beauty App

November 24, 2018: 12:00 AM EST
Meitu, a company offering a range of image and video apps, including for the beauty industry, has agreed a strategic partnership with Secoo, a luxury online marketplace in China. Secoo TryTry will control various aspects of the Meitu’s beauty app, including promotions, sales and customer service, as well as supply chain operations. The Meitu app uses facial recognition and machine learning, together with an artificial intelligence skin testing platform. The two partners aim to establish a platform for consumers, merchants and services. The deal is an extension of an previous arrangement between the two.[Image Credit: © Secoo]
Marcus Lawrence, "Secoo partners with Meitu for new beauty app", Business Chief, November 24, 2018, © Business Chief Asia
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AI And Other Tech Are Finding Homes In Beauty Brands And Retailers

November 23, 2018: 12:00 AM EST
Beauty brands are embracing artificial intelligence in order to better appeal to consumers. Clinique is launching a free app called Clinical Reality, which recommends products on the basis of user selfies and answers to a questionnaire. The app is scheduled to be launched at the start of 2019, and will later in the year also include a virtual try-on feature. The app follows other similar platforms, such as that sold by ModiFace. L’Oréal acquired ModiFace earlier this year, Shiseido acquired US startup MatchCo last year, and Neutrogena unveiled its Skin360 skin scanning device almost a year ago. Beauty tech is also emerging in physical stores, with Sephora installing 3D augmented reality mirrors from ModiFace. The trend addresses research findings from Deloitte that by 2025 one third of women will buy personalized products[Image Credit: © kinkate from Pexels.com]
Jeanette Settembre, "How artificial intelligence will boost these beauty brands’ bottom line", MarketWatch , November 23, 2018, © MarketWatch, Inc.
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A Facebook Chatbot Is Driving Traffic And Sales For Wander Beauty

November 21, 2018: 12:00 AM EST
Wander Beauty says that half of its sales are via its e-commerce site, with mobile the main driver. The high-end brand is expanding its online communication with consumers by using a Facebook chatbot. It asks customers six questions and the answers are used for product recommendations chosen by a customer service team. In the four months since it was launched, 17 percent of customers engaged with the chatbot and bought something, well above the industry average. Around 70 percent of its e-commerce traffic is coming from mobile and the chatbot within Facebook Messenger is helping to promote dialog between the brand and customers on the move. [Image Credit: © WANDER BEAUTY LLC]
Emma Sandler, "How Wander Beauty is using a chatbot to increase sales", Glossy, November 21, 2018, © Digiday Media.
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Nars Cosmetics Is Seeking To Capture Consumer Data And Use More Beauty Tech In 2019

November 15, 2018: 12:00 AM EST
Shiseido brand Nars Cosmetics is trying to balance the needs of those looking for human interaction in beauty shopping and others that like the speed and convenience of direct-to-consumer e-commerce. ‘Clienteling’ is a key focus, and it wants its sales associates and makeup artists to collect consumer data when they speak to them, and encourage them to use the data to make the experience more personal for the shopper. The brand sees 2019 as a big tech year for the company, with trials of virtual try-ons and artificial intelligence applications, such as for skin tone data. [Image Credit: © NARS Cosmetics]
Adriana Lee , "Nars’ Lord Talks Beauty Tech, Makeup Artists and More", Women’s Wear Daily, November 15, 2018, © Penske Media Corporation
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Perfect Corp. Founder Talks About YouCam And Its Place In Beauty 3.0

November 14, 2018: 12:00 AM EST
Founder and CEO of Perfect Corp., Alice Chang, spoke at the CEW Connected Consumer Conference about ‘Beauty 3.0’, the company’s name for what it sees as the future of beauty. It will, she says, combine more personalized and proactive tech involving human touch characteristics, artificial intelligence and augmented reality. The result will be an extremely accurate virtual try-on experience. Perfect Corp. and its YouCam apps are now used by some 200 beauty brands and 700 million users. The company also encourages users to try YouCam’s set of virtual apps, free of charge, to enable them to test their features.[Image Credit: © Perfect Corp]
"YouCam Introduces ‘Beauty 3.0’, Redefining AI & AR Innovation to Create a Personalized, Proactive Consumer Beauty Journey", Business Wire, November 14, 2018, © Business Wire, Inc.
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L’Oréal Introduces The My Skin Track UV Device From La Roche-Posay

November 14, 2018: 12:00 AM EST
L’Oréal has announced the launch of La Roche-Posay My Skin Track UV, a battery-free wearable device to track the skin’s exposure to UV. It’s available in the US on apple.com and in some Apple Stores. The device was unveiled earlier this year at the 2018 Consumer Electronics Show and includes a companion app that also measures environmental factors such as pollution, pollen and humidity. The sensor is powered by the user’s smartphone. And clips on to clothing or other accessories. It costs $59.95.[Image Credit: © La Roche-Posay]
"L'Oréal Launches La Roche-Posay My Skin Track UV--The First Battery-Free Wearable Sun Safety Sensor--In The U.S.", PRNewswire , November 14, 2018, © PR Newswire Association LLC
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Sephora And Google Partner To Bring The Home Hub To Beauty Consumers

November 7, 2018: 12:00 AM EST
Google and Sephora have teamed up to bring Sephora’s YouTube content and Google Assistant together on the recently-launched Google Home Hub voice device, which forms part of Google’s voice assistant range, along with Home and Home Mini. It will compete directly with the Echo Show, Amazon’s screen device and Smart Display from Lenovo. Sephora customers will be encouraged to use the Home Hub to find beauty tutorials via voice. Google is responding to the growth in searches for beauty-related videos on YouTube. The collaboration marks the first formal partnership between the two. The Home Hub is available on Sephora.com and will also be sold in 10 flagship stores around the US.[Image Credit: © Google LLC]
Emma Sandler, "Google dives deeper into beauty with Sephora and Home Hub partnership", Glossy, November 07, 2018, © Digiday Media
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Coca-Cola Upgrades Production Equipment At Fiji Plant To Support Growth Strategy

November 5, 2018: 12:00 AM EST
Coca-Cola Amatil has installed Krones Blowfill equipment at a manufacturing plant in Fiji that can produce 21,000 bottles an hour, bringing the Fiji facility in line with equipment used in New Zealand, Australia and Indonesia. The plant will produce carbonated and non-carbonated beverages for consumers in Fiji, including water, in sizes ranging from 500 ml to 2.25 l. Installation of the Krones equipment, which began in September 2016, triples the capacity of the line, supports future growth for the next 10 years, and enables the Coca-Cola Amatil’s Fiji business to launch an export-led growth strategy over the next five-eight years, executives said.
Martin White, "Coca-Cola Amatil expands Fiji factory with Krones technology", FoodBev Media , November 05, 2018, © FoodBev Media Ltd
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Madison Reed Continues To Innovate For The Digital World

October 25, 2018: 12:00 AM EST
Visitors to Madison-Reed.com are now able to “try-on” over 40 of the brand’s hair color products via their device’s camera or by uploading a selfie. The new feature has been developed in collaboration with Perfect Corp., which has developed the YouCam app. It represents YouCam Makeup’s debut within a direct-to-consumer website. The brand has been at the forefront of digital innovation, with the first chatbot analysis of a selfie to recommend color matches and its smartphone voice-controlled app that helps women follow application instructions without having to touch the device. [Image Credit: © Madison Reed, Inc.]
"Madison Reed Unveils "Try On" Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover", PRNewswire , October 25, 2018, © PR Newswire Association LLC
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CK Hutchison And Meitu Partner To Provide Magic Mirrors In Watson’s Stores

October 24, 2018: 12:00 AM EST
Meitu and CK Hutchison, the parent company of retailer Watsons, are teaming up to create a new business model based on social media, to improve interaction with millennial consumers, both online and offline. The alliance matches Meitu’s artificial intelligence expertise and technology with CK Hutchison’s retail experience. Watsons Hong Kong will use Meitu’s smart mirror, the ‘Magic Mirror’, to enable consumers to virtually try beauty products on, choosing from some 600 make-up options. It will also provide recommendations from beauty advisors and should be available in around 30 stores by the middle of next year. Watsons China will use Meitu’s social media platform to send personalized messages and recommendations by analyzing changes users typically make to their photos. [Image Credit: © CK Hutchison Holdings Limited]
Amanda Lim , "CK Hutchison and Meitu target millennials by integrating social media into retail", Cosmetics Design Asia, October 24, 2018, © William Reed Business Media Ltd
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Symrise and IBM Collaborate To Develop The Philyra AI Perfume Platform

October 24, 2018: 12:00 AM EST
A partnership between fragrance company Symrise and IBM is using machine-learning artificial intelligence to emulate the work of a perfumer. “Philyra” is an AI platform for scents that can be used in products for household and personal use, as well as in fine fragrances. The result has been two new perfumes to be launched in Brazil in mid-2019 by O Boticário, a beauty company. Philyra has the potential to disrupt the fragrance industry. It can analyze millions of bits of data, including taste, demographics and personality, and match them with ingredients. A single fragrance could take up to five years to develop and launch; the O Boticário scents took less than five months, although generating the initial fragrance might take Philyra just a minute or two. Symrise wants to roll out the technology to its master perfumers located around the world.[Image Credit: © Symrise]
Emma Sandler, "Artificial intelligence is set to revolutionize the fragrance industry", Glossy, October 24, 2018, © Digiday Media
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Gillette Launches Customizable 3D-Printed Razors

October 17, 2018: 12:00 AM EST
Gillette has launched a new personalized platform for shaving in the US, called Dubbed Razor Maker™: powered by Gillette®. It is based on technology from Formlabs, a 3D-printing company, and offers customizable handles providing customers with flexibility over how the product looks and how much it costs. They can design their 3D-printed handle at http://razor-maker.com, selecting from 48 designs, seven colors. They can also add text. The handles can hold MACH3 or Fusion5 ProGlide blades. Delivery typically takes in 2-3 weeks, and prices start at $19. Chrome options can cost up to $45.[Image Credit: © Procter & Gamble]
"Gillette Partners with Formlabs – a Boston Startup Defining the 3D-Printing Industry – to Pilot Razor Maker™ Concept, Enabling Consumers to Personalize and 3D Print Razor Handles", Gillette , October 17, 2018, © Procter & Gamble
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Loliware Introduces Edible Straws Made From Seaweed

October 17, 2018: 12:00 AM EST
As pressure intensifies on single-use plastics, one bioplastics company claims to have the answer to eliminating plastic straws. Loliware has developed the LOLISTRAW, made from a bio-degradable and marine-degradable material sourced from seaweed. They come in different colors, last for a day in a beverage, become soil in around 60 days, and are edible - flavors include “citrus” and “vanilla dust”. One variant – “air” – is clear and has no flavor. The straws follow the company’s edible cups, which it pitched to the Shark Tank reality investor TV program in the US in 2015.[Image Credit: © LOLIWARE]
Mia Mercado, "LOLIWARE's Edible Straws Could Be A Solution To The Plastic Straw Problem", Bustle, October 17, 2018, © Bustle
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Indian Company Zenith Drinks Introduces Anti-Aging Beverage

October 13, 2018: 12:00 AM EST
India’s Zenith Drinks has launched what it calls “the world’s first complete anti-aging beverage,” inspired by modern science and the ancient holistic healing system Ayurveda. Auric is a functional beverage available in three blends: mind rejuvenation, body defense and skin radiance. Formulated using eight herbs – including ashwagandha, brahmi, and gotu kola – Auric restores the balance of free radicals and antioxidants to prevent inflammation, according to the company. The low-calorie beverage, containing no chemicals or preservatives, is sold in more than 500 stores across India, and online. The company plans to create a distribution network over the next three years in the top 15 cities in India and in five other countries.
"Zenith Drinks launches Auric, world’s first complete anti-aging beverage", Food And Beverage News, October 13, 2018, © Food And Beverage News
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Raya Khanin Highlights How Brands Use AI and Genomics To Improve Beauty Personalization

October 3, 2018: 12:00 AM EST
In an interview, industry expert Raya Khanin, and the founder of personalized beauty company LifeNome, explained talked about how artificial intelligence and genomics, augmented by environmental and lifestyle factors, are being used to create personalized beauty products that best meet a customer’s specific skin requirements identified in their genetic profile. She provided a number of examples of how beauty brands are employing a range of new techniques to enhance personalization. FOREO LUNA recently launched fofo, a cleansing device with skin sensors to generate data that are analyzed by AI to create personalized skincare advice. [Image Credit: © LifeNome Inc]
Lucy Whitehouse, "‘The future of beauty is personalised’: Genomics and AI in bespoke beauty", CosmeticsDesign-Europe.com, October 03, 2018, © William Reed Business Media Ltd
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Beauty Brands Are Using Salon Tech For Personalization To Help Combat Online Competition

October 2, 2018: 12:00 AM EST
Beauty brands are using technology to help professionals offer clients a degree of personalization they can’t get online, and to encourage consumers to buy their products. Scanners and apps, working with data and artificial intelligence, can evaluate a customer’s precise hair or skin needs and recommend the best product for them. Schwarzkopf’s Professional SalonLab comprises a set of tools and devices that generate and evaluate data on the client’s hair, allow clients to try on products using augmented reality, and then produce personalized haircare product blends in the salon. The service is expected to be available in salons next year. Elemis SkinLab analyzes a client’s facial skin and helps the therapist recommend products and skincare regimes. Although these tools require the intervention of a professional, other devices, such as Neutrogena’s Skin360 app and SkinScanner tool works with a user’s phone for home use. The Beauty Genome Project by Proven, a skincare product company, uses a different approach to personalization, analyzing millions of customer reviews on 100,000 products to create what it claims is the largest skincare database in the world. Personalization in beauty looks set to continue its advance, with some companies already offering DNA analysis for product recommendations.[Image Credit: © Henkel]
Duncan Jefferies, "Perfectly personalised: beauty products that match your needs exactly", The Guardian, October 02, 2018, © Guardian News and Media Limited
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Benefit Cosmetics Launches New Augmented Reality Tool That Greatly Increased Conversion Rate

September 29, 2018: 12:00 AM EST
Benefit Cosmetics launched a browser-based augmented reality tool called Brow Try-On, now live in 40 markets, which caused an 80 percent increase in conversion rate. This performance echoes a 2016 study by Poshly and Perfect365 which found that 78% of millennial women would be more inclined to purchase makeup online if they could first virtually try it on. Vice president of global digital, Cindy Shen, claims that previous augmented reality tools produced poor results which prompted the company to collaborate with facial mapping technology expert Modiface. Brows play a key role in the Benefit brand – it claims to be the #1 brow brand globally - and the company is expected to achieve $600 million in sales of brow products and services in 2018. More than one million visitors have tried the tool, which can create different brow styles on customers' faces via a live 3D option.[Image Credit: © Benefit Cosmetics LLC]
"Benefit Cosmetics Boosts Conversion Rate with Launch of Virtual Makeover Tool", Blush Digital, September 29, 2018, © Blush Digital Co.
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Cosmetics Companies in China Use Technological Innovations To Attract Young Consumers

September 27, 2018: 12:00 AM EST
Brands are working with retailers in China to devise novel ways to engage consumers. Korean cosmetics brand, Innisfree, partnered with Chinese e-commerce firm Alibaba to establish a store in Hangzhou where consumers can use Tmall’s AR-powered Magic Mirror to virtually apply makeup.  Startup 17Beauty established 12 “beauty boxes” in Beijing and Shanghai placed at busy locations. Consumers enter the self-service booth by scanning a QR code with a mobile app and once inside can get personalized makeup recommendations generated by a facial recognition system. Each booth contains a range of beauty products as well as some limited-edition makeup kits to attract new shoppers.[Image Credit: © Sephora Inc]
Jessica Rapp, "Beauty tech", J. Walter Thompson Intelligence, September 27, 2018, © J. Walter Thompson U.S.A., LLC
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New Technologies Are Boosting Online Beauty Sales, Sometimes Bringing Disruption

September 27, 2018: 12:00 AM EST
Key catalysts accelerating the growth of online beauty include increasing use of artificial intelligence, smaller beauty brands' adoption of direct-to-consumer marketing, and richer online content such as instructional video. Coty launched an AI-powered Fragrance Finder at the Boots website in the UK. It uses a 7-step questionnaire then suggests fragrance products to shoppers. Falling costs mean brands with $10-$15 million in sales can now offer DDTC experiences that compare well with major brands, leveling the playing field.  And richer and educational content is engaging consumers. CEO of beauty retailer FeelUnique, Joël Palix, says the growth of online video content accelerated the shift of beauty to digital channels Online has room to grow strongly. Euromonitor estimates that just 1 in 9 dollars US shoppers spend on beauty products is transacted online, substantially less than other categories. [Image Credit: © Coty Inc.]
Deborah Weinswig, "Beauty Is Finally Heading Online: Five Ways New Technologies Support The Growth Of Beauty E-Commerce", Forbes, September 27, 2018, © Forbes Media LLC
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Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice

September 26, 2018: 12:00 AM EST

Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.[Image Credit: © WOW HOW Ltd]
Simon Pitman, "Wow How incorporates gaming technology into a beauty app", CosmeticsDesign-Europe.com, September 26, 2018, © William Reed Business Media Ltd
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AlgoTek Develops An Algae-Based, Degradable Plastic For Single-Use Market

September 21, 2018: 12:00 AM EST
Startup AlgoTek has developed an edible and biodegradable plastic made mainly from brown algae powder. The plastic, which is created using a proprietary process, is durable and can be used for various single-use products such as capsules and bottles. The plastic, which is degraded by water, can withstand heat up to 140 degrees F and cold down to 10 degrees F. AlgoTek was established by chief executive officer David Crinnion and his college friends to help address the global plastic waste problem. AlgoTek has raised 35,000 dollars, is looking for manufacturing partners and aims to secure patents so it can license its technology to other users.[Image Credit: © AlgoteK ]
Eric Mack, "It's Plastic. It's Edible. It Could Be A Very Big Deal.", Forbes, September 21, 2018, © Forbes Media LLC
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Novel Edible Utensils Enhance Customer Experience And Help Eliminate Plastic Waste

September 19, 2018: 12:00 AM EST
Companies are responding to consumer concerns about plastic pollution and regulation restricting the use of plastic straws, with a range of innovative solutions. After announcing it would remove single-use straws globally by 2020, Starbucks introduced a pumpkin spice cookie straw. In the summer Diageo introduced flavored edible straws that supposedly complemented its canned cocktails. Beyond straws, British packaging startup Skipping Rocks Lab partnered with delivery service Just Eat to offer seaweed-based edible sauce sachets. Consumer awareness continues to rise as the scale of the issue becomes clear. One study found that just 9 percent of the 8.3 billion metric tons of plastic produced worldwide is recycled, underling the work still to be done.[Image Credit: © Skipping Rocks Lab]
Emily Safian-Demers, "Edible utensils", J. Walter Thompson Intelligence, September 19, 2018, © J. Walter Thompson U.S.A., LLC
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Perfect365 Allows Users To Earn Kin Cryptocurrency When Using App

September 19, 2018: 12:00 AM EST
Perfect365 has announced its integration of Kin, the cryptocurrency for consumer apps, allowing the company to become the only augmented reality beauty platform to offer built-in ways to transact using the cryptocurrency. Users of the Perfect365 app will be able to earn Kin within the app and use it to buy premium Perfect365 features. According to Perfect365, the move also aims to encourage women to use cryptocurrencies.[Image Credit: © Perfect365]
"Perfect365 to Integrate Kin and Bring Cryptocurrency to Beauty Enthusiasts", Business Wire , September 19, 2018, © Business Wire, Inc.
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Macy’s Announces New Technologies For Better Customer Experience And Partnership With Facebook

September 17, 2018: 12:00 AM EST
Macy’s revealed it is integrating new features, including virtual reality and augmented reality, to improve the experience of consumers shopping for furniture and beauty products. Also, the company said it will join forces with Facebook to bring almost 150 ecommerce brands to the retail chain’s The Market @ Macy’s retail platform. According to the retailer, the partnership will offer participating small businesses and ecommerce brands to take advantage of a Macy’s store environment during the holidays. During the Code Commerce On-Location Event in New York City, Macy’s will highlight several technologies, including virtual and augmented reality furniture shopping, augmented reality for beauty, beauty playground, and radio-frequency identification.[Image Credit: © macys.com]
"Macy’s, Inc. Improves Customer Journey With Enhanced In-Store Technology Experiences", Business Wire, September 17, 2018, © Business Wire, Inc.
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L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

September 13, 2018: 12:00 AM EST
L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.[Image Credit: © L’Oréal Paris]
"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018, © PR Newswire Association LLC
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Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
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Givaudan Launches EVE AR-Powered New Cosmetic Product Development Tool

September 3, 2018: 12:00 AM EST

Givaudan Active Beauty has introduced EVE, an artificial intelligence-enabled new product development tool designed for the creation of new cosmetic products. According to the company, EVE is designed to quickly match a product brief with Givaudan Active Beauty’s lineup of active cosmetics ingredients. Its intuitive interface allows EVE users to easily navigate through several criteria, including the targeted consumer profile, region where the product is expected to be launched, and regulatory compliance requirements.[Image Credit: © Givaudan]
"Artificial intelligence can speed up new product development, says Givaudan", Premium Beauty News, September 03, 2018, © Premium Beauty News
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FOREO Adds Artificial Intelligence Features To LUNA fofo Line Of Beauty-Tech Products

August 30, 2018: 12:00 AM EST
FOREO Institute is developing ways to incorporate artificial intelligence into its LUNA fofo line of beauty technology products. Founded in 2013, FOREO has been creating high-tech products for the beauty industry, as well as “sleek” product designs. Among the industry “firsts” the company has come up with include the first silicone cleansing brush.[Image Credit: © FOREO]
"FOREO spearheads innovation in beauty technology industry", Saudi Gazette, August 30, 2018, © www.saudigazette.com.sa
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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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Clarisonic Has Unveiled Two New Skincare Devices

August 8, 2018: 12:00 AM EST
L’Oréal’s Clarisonic brand has launched two new skin care devices: Mia Smart and Mia Prima. Mia Smart uses the Clarisonic sonic technology to offer anti-aging and makeup applications, with personalization provided by a mobile app connected via Bluetooth. Mia Prima is a 60-second daily face cleansing tool for all skin types. Clarisonic was founded on blending technology with beauty, and these two new tools come some 15 years after it introduced its first device. The recommended retail price for the Mia Smart is $199 and the Mia Prima $99.[Image Credit: © L'Oréal (UK) Ltd]
Megan Salzano, "Clarisonic Introduces Mia Connected Skin Care Tools", homeworldbusiness.com , August 08, 2018, © homeworldbusiness.com and ICD Publications, Inc.
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Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets

August 7, 2018: 12:00 AM EST
Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Stravium Intelligence LLP
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Beauty Industry Embraces Augmented And Virtual Reality Technologies As Marketing, Customer Service Tools

August 3, 2018: 12:00 AM EST
Beauty brands are using augmented reality and virtual reality technologies to create customized strategies for differentiating themselves from the competition and for selling products and services. For example, makeup expert Charlotte Tilbury introduced a “Magic Mirror”, an AR-enabled device that lets users see their face wearing Tilbury's 10 beauty looks, when she launched her new Beauty Wonderland at Dubai Mall. Another sign of the growing importance of technology for beauty brands was L'Oreal's acquisition of AR mirrors pioneer ModiFace. [Image Credit: © CTBL]
Aishwarya Tyagi, "Is hyper reality the future of the beauty industry?", Khaleej Times, August 03, 2018, © Khaleej Times
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Snapchat Introduces Speech-Recognition Lenses With AR Capabilities

August 1, 2018: 12:00 AM EST


Multimedia messaging app Snapchat launched its speech-recognition lenses. Compared with the company's Lens visual lenses, the augmented reality-enabled lenses offer various applications for social media and business. At present, the company's AR business is already generating revenue, accounting for $281 million in the fourth quarter of 2017.[Image Credit: © Snap Inc.]
Jesse Damiani, "Snapchat's New Voice-Activated Lenses Point To A Wild Future For AR Advertising And Commerce", Forbes.com, August 01, 2018, © Forbes Media LLC
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HiMirror Mini Comes In Small Package With Impressive List Of Smart Features

July 31, 2018: 12:00 AM EST

Equipped with most of the features that came with the original HiMirror smart mirror, the HiMirror Mini comes in a smaller package and includes a built-in stand. In smart mode, the mirror functions like a tablet computer with a full-features touchscreen. It lets users login to their wifi, it responds to commands, and can navigate the system using touch. HiMirror Mini comes with YouTube built in, allowing users to play back online videos of makeup tutorials and other beauty tips. Other built-in apps include Facebook and Instagram. [Image Credit: © Cal-Comp Big Data, Inc]
Stephanie Montes, "HiMirror's Smart Beauty Mirror Lets You Watch Tutorials As You Do Your Makeup", Elite Daily, July 31, 2018, © Bustle Digital Group
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L'Oreal Innovation Contest For Startups Focuses On Three Categories

July 26, 2018: 12:00 AM EST
L'Oreal Innovation Runway, the beauty company's startup challenge, will focus on three categories: personalized beauty experiences, sustainable innovations, and performance materials and products. South Korea-based Sketchon joined the L'Oreal Innovation Runway 2017, receiving research and development support and mentorship from the beauty company. In March 2018, L'Oreal acquired Modiface, which uses facial recognition and augmented reality to let consumers have a realistic preview of how a beauty product would look on them when applied. New Zealand-based Ethique's sustainable innovations include making and selling solid bar soaps, shampoos, and conditioners and earth-friendly packaging. [Image Credit: © L'Oreal Innovation Runway]
Annie The, "3 ways tech is changing the beauty industry", Tech In Asia, July 26, 2018, © Tech In Asia
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Carslberg Says Its Experiment With Beer-Sensing AI And Machine Learning Is Progressing Well

July 26, 2018: 12:00 AM EST
Six months in, Carlsberg’s three-year partnership with Microsoft and its Azure artificial intelligence (AI) platform is making progress. The idea is to use AI and advanced analytics to speed development of new, and hopefully better, beer flavors using high-tech sensors. The head of the Danish brewer’s yeast and fermentation process says the technology can actually differentiate among various pilsners and other lagers. Joch Förster is planning to continue developing the machine learning algorithms to better measure the smell and tastes produced by fermentation. Another goal is simplifying the technology for less tech-savvy brewers. But one observer from the U.K.’s Campaign for Real Ale struck a note of caution: “It would be a shame if this is the first step in a process to replace human instinct in the brewhouse.” 
Richard Speed , "Shouting lager, lager... Carlsberg's beer AI can now tell pilsners apart", The Register, July 26, 2018, © Situation Publishing
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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
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HiMirror Measures Skin, Recommends Treatment Options

July 21, 2018: 12:00 AM EST
HiMirror, an internet-connected smart mirror, lets users scan and analyze their skin. Designed as an “at-home beauty and fitness consultant”, the device allows users to sign in with their face and access its functions using an interactive touchscreen. Its daily skin analysis gauges 10 indicators, presenting the results as a slide show or through a mobile app. Equipped with LEDs, the mirror includes five lighting settings and lets users zoom. [Image Credit: © Cal-Comp Big Data, Inc.]
Katie Strick, "The future of beauty? A magic mirror that scores your skin and plays fitness consultant", The Evening Standard, July 21, 2018, © Evening Standard Ltd
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Meitu Opens Meivolution Festival Highlighting AI Technologies For Beauty Applications

July 20, 2018: 12:00 AM EST
Meitu Inc., developer of an online beauty ecosystem with 450 million users, launched its first Meivolution Festival in Shanghai, China. Combining the Chinese character Mei, which means beauty, with the English word evolution, the event marks the first time the company hosts an offline event. During the festival, Meitu users can join their communities and friends using photography, augmented reality, and image optimization technologies offered by the company. Also, during the event, Meitu will highlight technologies, including artificial intelligence for testing skin quality and providing make-up tips.[Image Credit: © Meitu]
Zhu Shenshen, "Beauty app holds its first off-line party in Shanghai", Shine.cn, July 20, 2018, © Shanghai Daily
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Innisfree Introduces New Retail-Equipped Store In China

July 20, 2018: 12:00 AM EST
Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app.[Image Credit: © Innisfree Corporation]
Jenny W. Hsu, "Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018, © Alibaba Group Holding Limited
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Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

July 19, 2018: 12:00 AM EST
Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology.[Image Credit: © Procter & Gamble]
Matt Marshall, "How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018, © VentureBeat
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Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

July 12, 2018: 12:00 AM EST
Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. 
Mike O'Brien, "Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018, © ClickZ
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Facebook Lets Advertisers Use AR To Display Products On News Feed

July 10, 2018: 12:00 AM EST
Facebook has announced plans to allow advertisers to display their products on its Messenger and News Feed platforms using new technologies, including augmented reality. Facebook VP for product marketing for global marketing solutions, Ty Ahmad-Taylor, introduced AR-enabled ads that let consumers virtually try on sunglasses and makeup products. Beauty brand Michael Kors was the first advertiser to try AR ads, which include a “Tap to try it on” option.[Image Credit: © Facebook, Inc.]
Anthony Ha, "Facebook is testing augmented reality ads in the News Feed", Tech Crunch, July 10, 2018, © Oath Tech Network
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