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Period: July 31, 2017 to August 7, 2017
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Tech Advances Power Sun-Safety Skin Patch, App From La Roche-Posay

L'Oréal brand La Roche-Posay, a start-up that exhibited at June’s Viva Technology show in Paris, presented the most recent developments of its My UV Patch. Designed to improve sun safer behavior and help minimize sunburns, the wearable patch features an adhesive comprising photosensitive dyes that change color when exposed to UV rays. A related app indicates varying levels of sun exposure. A smart algorithm incorporates personalized data (viz, geolocation, phototype of skin tone, hair and eye color) to advise when to reapply sun screen, seek shade, etc. According to company data, regular use has led to positive changes in sun-related behavior: 63 percent experienced less sunburn, 37 percent used more facial sunscreen, and 31 percent spent more time in the shade.

"La Roche-Posay Reveals the Latest Edition of its My UV Patch at Viva Technology Paris", News release, La Roche-Posay, June 15, 2017

L’Oréal Takes An Expensive Flier On Virtual Reality Technology

L’Oréal’s Beauty Lab (left), located at the company’s year-old west-side Manhattan headquarters, serves as an experimental virtual reality center to explore a technology some industry observers call “the next frontier of fashion and beauty.” Though virtual reality has taken baby steps in fashion and cosmetics, it has yet to make significant inroads, and has had almost no impact on sales. Skeptics note that researchers aren’t even sure what to do with test data that are collected. L’Oréal, however, has invested a lot of money in its VR glasses, floor-to-ceiling VR screen, and additional 3-D modeling screens. Not so much to wow consumers, but to advance and enhance internal research.

"How L’Oreal uses virtual reality to make internal decisions at its New York HQ", Digiday, June 16, 2017

L’Oréal Uses Bioprinting To Create Live Skin Tissue For Cosmetics Testing

The FDA may not require it, but L’Oréal says it has ended live-animal testing of new cosmetics and has turned to alternatives such as EpiSkin, a lab-grown human flesh-like tissue available in more than 100,000 samples representing numerous ethnicities. And lately the company has partnered with biotech Organovo to apply advanced 3-D bioprinting technology (left) to create skin tissue with hair follicles. The technology would allow mass production of skin tissue for lab testing. It is not unlikely that the 3-D printed tissue will become, like EpiSkin, a profit center for L’Oréal.

"L’Oreal Grows Human Skin to Replace Animal Testing", Care2, July 08, 2017

L’Oréal Displays Beauty Innovations At Paris Technology Show

L’Oréal showcased its latest beauty innovations at Viva Technology Paris in June. Lancome, Kerastase, L'Oreal Paris, La Roche-Posay and L'Oreal Professionnel showed how they applied advanced digital technologies to create personalized services for consumers. The L’Oréal display area in the center of the Hall of Tech also included a startup corner highlighting partnerships with young companies in the area of human resources. Among other innovations, the company presented in Europe for the first time Lancome's Le Teint Particulier Custom Made Foundation that matches skin tone to a personalized foundation at the point of sale.

"L’Oreal presents its connected beauty innovations and partnerships with startups at Viva Technology Paris 2017 ", L’Oréal, August 03, 2017

Market News  

Young Company Focuses On Memory-Inducing Scents For Cocktails

Brothers Aaron and Sam Wisniewski are very much into flavors and fragrances: they incorporate them into cocktail products as well as aromatic landscapes. A basic tenet of their full-service fragrance house –  Alice & the Magician (Burlington, Vt.) -- is that aromas are strongly associated with memory and emotion. Their products – there are now more than 150 different mists and 50 elixirs – are derived from their own fragrance memories, and may include the smell of their parents’ garden, or the snow and ice of a winter day. One of their creations includes edible scents designed to be sprayed on cocktails (Citrus Blossom Harvest, Perfect Ginger, Autumn Bonfire, Hiking the Long Trail). Unlike cocktail bitters, however, the elixirs don’t add any taste or texture to a drink, just pure aroma..

"Edible Scents Make Flavorful Cocktails—And A Lasting Impression", PSFK, July 18, 2017

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