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Cable news network Weather Channel Cos., which has renamed itself the Weather Co., began offering its weather-related data to advertisers that want to improve the chances for success of their campaigns. Raw weather data analyzed by Weather Co. scientists help marketers to fine-tune their pitches by incorporating information on weather conditions likely to prevail when consumers are likely to buy their products. Information offered by the company also helps companies understand how weather conditions affect consumers’ buying behavior and help them adjust their marketing accordingly. For example, the company has learned that sales of insect repellents increase in the spring in Dallas, Texas, when dew point is below average. In Boston, however, sales of the spray product rise when the dew point is above average.
"Weather Channel Now Also Forecasts What You'll Buy", Wall Street Journal, August 14, 2013
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Walmart upgraded its Scan & Go self-checkout mobile application by adding a feature that lets shoppers clip coupons by tapping their smartphones and claiming the savings automatically during checkout. Other features added to the mobile app include the ability to scan a QR code on a printed receipt to download an electronic version into the smartphone and the option to having phone numbers registered during checkout to start receiving automatic electronic receipts for future in-store purchases. Launched in the latter part of 2012, Scan & Go is expected to be expanded to more than 200 Walmart stores. Mobile coupons are available at stores that already offer Scan & Go.
"Walmart boosts Scan & Go self-checkout with mobile coupons", Mobile Commerce Daily, August 02, 2013
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