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Period: July 1, 2013 to August 19, 2013
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Weather Channel Helps Marketers See How Weather Affects Consumer Buying Behavior

Cable news network Weather Channel Cos., which has renamed itself the Weather Co., began offering its weather-related data to advertisers that want to improve the chances for success of their campaigns. Raw weather data analyzed by Weather Co. scientists help marketers to fine-tune their pitches by incorporating information on weather conditions likely to prevail when consumers are likely to buy their products. Information offered by the company also helps companies understand how weather conditions affect consumers’ buying behavior and help them adjust their marketing accordingly. For example, the company has learned that sales of insect repellents increase in the spring in Dallas, Texas, when dew point is below average. In Boston, however, sales of the spray product rise when the dew point is above average.

"Weather Channel Now Also Forecasts What You'll Buy", Wall Street Journal, August 14, 2013

Walmart Adds Mobile Coupons To Scan & Go Self-Checkout Mobile App

Walmart upgraded its Scan & Go self-checkout mobile application by adding a feature that lets shoppers clip coupons by tapping their smartphones and claiming the savings automatically during checkout. Other features added to the mobile app include the ability to scan a QR code on a printed receipt to download an electronic version into the smartphone and the option to having phone numbers registered during checkout to start receiving automatic electronic receipts for future in-store purchases. Launched in the latter part of 2012, Scan & Go is expected to be expanded to more than 200 Walmart stores. Mobile coupons are available at stores that already offer Scan & Go.

"Walmart boosts Scan & Go self-checkout with mobile coupons", Mobile Commerce Daily, August 02, 2013

Innovation & New Ideas  

Aldi, Lidl Adopt Contactless Payment Systems

Discount retailers Aldi and Lidl introduced their respective contactless payment systems. After completing a successful trial of the technology, Lidl rolled out Ingenico's iPP350 contactless payment system across its 580 stores. Aldi is running a trial at selected branches and is also considering the adoption of near field communication-driven technology. Several retailers in the UK have already implemented contactless payment systems in 2012, including Marks & Spencer and The Co-operative Group. Use of contactless payment systems in the UK has risen 22 percent in the first quarter of 2013, according to research by Visa.

"Aldi and Lidl introduce contactless payments", The Grocer, August 17, 2013

Fried Noodle Buns Give Ramen Burger Its Unique Look And Flavor

There’s hardly been enough time to adjust to New York’s  “cronut” craze when along comes another culinary fad: a burger-noodle hybrid sandwich, also born in New York City. Chef Keizo Shimamoto invented the Ramen Burger and debuted it at a Brooklyn, N.Y., food fair recently. The burger comprises a slab of ground beef topped with scallions and arugula and sandwiched between two bun-shaped disks of fried noodles. According to a food blogger, the key ingredient is a soy-based shoyu sauce that “brings both sweetness and salt to the party”. Chef Shimamoto formerly owned a Tokyo-based noodle restaurant.

"That's one way to use your noodles! The burger topped with a RAMEN 'bun' that is proving a hit in New York City", Daily Mail Online, August 08, 2013

Catalogue shopping finds new life in digital age

The Financial Times, August 11, 2013

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