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Period: October 1, 2012 to October 15, 2012
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Haircare Company Living Proof Signs Jennifer Aniston As Investor And Endorser

Living Proof recruited celebrity Jennifer Aniston as an investor and spokesperson as part of the company's efforts to make it big in the hair-care industry. Massachusetts Institute of Technology scientist Robert Langer helped establish the company and is also one of its investors and is the company's science consultant. Living Proof scientists have discovered the OFPMA molecule, which is an effective barrier to moisture, the main cause of frizzy hair, and the PBAE molecule, which has properties that give hair more body. For her part, Aniston lends her star power to the company.

"To Sell More Shampoo, Mix Science And Celebrity", ELIZABETH HOLMES and RON WINSLOW, October 10, 2012

Beam's Bluetooth Toothbrush Can Tell If You're Brushing Your Teeth Long Enough

Beam announced the Beam Toothbrush, a Bluetooth-enabled toothbrush that keeps track of how long its user brushes his or her teeth. According to Beam CEO Alex Frommeyer, the Beam Toothbrush is "the first app-connected toothbrush." Beam said that the toothbrush comes with a sensor that "reacts to the body's bioelectricity when it's placed in the mouth." This signals the toothbrush to keep track of brushing behavior. The toothbrush, however, cannot determine the quality of the brushing.

"The Beam Toothbrush Knows If You’re Not Brushing Enough", Fast Company, October 08, 2012

Innovation & New Ideas  

Unilever Calls For Innovation Support For Its Sustainable Growth Initiative

Unilever's research and development department announced three research projects for which the company is seeking help from the world's R&D and innovation community. Call for help is part of Unilever's Open Innovation online portal project, which encourages innovators to contribute to the fast moving consumer goods giant's sustainability efforts. To date, the portal has received more than 1,000 ideas, including technical solutions and new product ideas. Unilever hopes that its new call for innovation will just be as successful.

"Collaborate to Innovate: Unilever seeks help with new technical challenges to support sustainable growth", Unilever, October 10, 2012

Oils Of Herbs/Spices May Provide Eco-Friendly Answer To Potato Spoilage Problems

A Spanish researcher looking to solve the problem of spoilage (i.e., sprouting or rotting) of potatoes during storage has found that treating tubers with oil of coriander for industrial potatoes, and with oil of mint for both industrial and table-stock crops, retards germination. Currently, the chemical Clorprofam (CIPC) is used to suppress sprouting of potatoes. But environmental and safety concerns have fueled the search for alternatives that preserve the quality of the crop. The researcher also found that the oil of eucalyptus prevented germination (sprouting) of table-stock potatoes and “could be another alternative for reducing post-harvest losses.”

"The use of essential oils as antigerminants for the storage of potatoes could be a good solution as an alternative to chemical treatment", News release, Universidad Pública de Navarra, October 05, 2012

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