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Living Proof recruited celebrity Jennifer Aniston as an investor and spokesperson as part of the company's efforts to make it big in the hair-care industry. Massachusetts Institute of Technology scientist Robert Langer helped establish the company and is also one of its investors and is the company's science consultant. Living Proof scientists have discovered the OFPMA molecule, which is an effective barrier to moisture, the main cause of frizzy hair, and the PBAE molecule, which has properties that give hair more body. For her part, Aniston lends her star power to the company.
"To Sell More Shampoo, Mix Science And Celebrity", ELIZABETH HOLMES and RON WINSLOW, October 10, 2012
Beam announced the Beam Toothbrush, a Bluetooth-enabled toothbrush that keeps track of how long its user brushes his or her teeth. According to Beam CEO Alex Frommeyer, the Beam Toothbrush is "the first app-connected toothbrush." Beam said that the toothbrush comes with a sensor that "reacts to the body's bioelectricity when it's placed in the mouth." This signals the toothbrush to keep track of brushing behavior. The toothbrush, however, cannot determine the quality of the brushing.
"The Beam Toothbrush Knows If You’re Not Brushing Enough", Fast Company, October 08, 2012
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Bloomberg.com, October 02, 2012
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